The Icons Set
SKIN & LIPS
Our bestsellers.
The Minimalist
Perfecting Complexion Stick

It's not a foundation or concealer, but it’ll replace both in your makeup bag.

Shade Slick
Tinted Lip Oil

A slick of sheer color infused with rosehip oil and shea butter, for healthy lips all day.

Flush Balm
Cheek Color
A cream tint that melts into skin for lit-from-within color that stays flush all day.
Brush No.1
Blending Brush

The No.1 tool in your kit — use it to blend your complexion products and you won't be able to tell where your skin and your makeup meet.

What's Included
  • Get compliments on your skin, not your makeup.

    We designed this in place of all-over coverage, so you can make small edits only where you need them.

    The Minimalist can also double as a contour. To sculpt and define, choose a shade three shades deeper than your base shade and blend with Brush No. 1 for a seamless finish.

    Formulated in partnership with esthetician Biba de Sousa, whose No List includes another 72 potentially acne-triggering ingredients that we eliminate.
  • Lightweight, hydrating formula wears throughout the day without settling into fine lines

    Buildable light-to-medium coverage that stays breathable all day

    Sea daffodil extract helps diminish the appearance of pigmentation and dark spots

    Fatty acids condition skin and lock in moisture
  • CLEAN   |   VEGAN   |   CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    This product component was made with 43% recycled plastic, and ships in our signature shipment packaging that is either recyclable, reusable or compostable.

    Learn More
  • Somewhere between an oil and a light stain, this lip tint was made for whenever and wherever.

    Repeated use helps to maintain natural moisture levels in lips over time.
  • Rosehip oil and omega 3, 6 and 9 essential fatty acids encourage healthy barrier function and provide antioxidant benefits

    Shea butter and grapeseed oils condition and soften lips

    Jojoba oil creates a protective barrier to help to lock in moisture
  • CLEAN   |   VEGAN   |   CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    This product ships in our signature shipment packaging that is either recyclable, reusable or compostable.

    Learn More
  • A foolproof, flexible balm that deposits a creamy, transparent veil of color to let your skin show through.

    Formulated in partnership with esthetician Biba de Sousa, whose No List includes 72 potentially acne-triggering ingredients that we eliminate.
  • Microfine pigment powders deposit a touch of color, without covering up natural skin texture

    Light, balmy finish leaves a long-lasting glow that’s never cakey

    Low weight emollient won’t clog pores

    Vitamin E conditions skin
  • CLEAN   |   VEGAN   |   CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    This product component was made with 43% recycled plastic, and ships in our signature shipment packaging that is either recyclable, reusable or compostable.

    Learn More
  • Brush No. 1 softly blends complexion products into your skin for a natural, airbrushed finish.

    Made to complement The Minimalist, but perfect for buffing any product seamlessly into skin.
  • Densely packed bristles make blending easy

    Extra soft, vegan bristles are gentle on reactive skin

    Small enough to toss in your MERIT bag
  • CLEAN   |   VEGAN   |   CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    This product ships in our signature shipment packaging that is either recyclable, reusable or compostable.

    Learn More
A shift to minimalist beauty is liberating.
Forbes
A minimalist’s dream.
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MERIT is a makeup minimalist’s dream.
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MERIT [is] bringing luxury back to minimalism.
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