Less is More
Less is More
is minimalist beauty -
well-edited essentials that have earned a place on your vanity.
We take a holistic
approach to
Creating formulas that are safe for our
Your self-care routine should be safe. Our products are EU-Compliant, which means we've removed 1328 potentially harmful ingredients from our formulas, in addition to dozens more that don't meet our standards.
We believe in products that leave your skin looking better after wearing them. We added skin-loving ingredients into our formulas, like plant-based squalane, vitamin B5 and antioxidants. We also partnered with Biba de Sousa, a longtime Hollywood-favorite esthetician, who is famous for her no-list. Together, we eliminated another 73 ingredients that are clean but potentially acne-triggering.
Luxury can be responsible. We are vegan, cruelty-free and certified by Leaping Bunny. We aim to eliminate as much virgin plastic as possible from our products and operations, and our shipment packaging is recyclable, reusable or biodegradable.
All first orders ship with our complimentary makeup bag.
Double-lined with no wasteful hardware or toggles, it’s made to last. Wash on cold to refresh responsibly.
Our Story
In many ways, beauty and self-care has reached a fever pitch — a saturated market with products coming out every few days full of ingredients we can’t pronounce, eyeshadow palettes with 50 colors when we only use two, and more and more additions to the list of what it takes to “be ready” (does a 10-step skincare routine sound familiar?).

In 2020, we reset. We learned we don’t need much. We’ve become accustomed to bare nails, natural hair and days without makeup. We’re indulging in minimalism, and brands that bring us more, with less.

Welcome to your morning ritual, simplified.
With the economic and social impact of the COVID-19 pandemic, there are more children living in poverty than ever before. MERIT volunteers, donates and supports Baby2Baby, a non-profit organization that provides children in poverty across the United States with diapers, clothing and other basic necessities. At checkout, you can directly donate to Baby2Baby alongside your order.
This minimalist makeup brand was made for life in quarantine.
Fast Company
MERIT is a makeup minimalist’s dream.
MERIT [is] bringing luxury back to minimalism.
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