Minimalist
Beauty
We're the antidote to the oversaturated world of beauty —
well edited essentials that have earned a place on your vanity.
We take a holistic
approach to
clean
Creating products that are safe for
body
skin
planet
Body — your self-care routine should be safe. Our products are EU and Clean at Sephora compliant. We share detailed ingredient lists on all product pages, and you can always email us at hi@meritbeauty.com with questions.
Skin — we believe in products that leave your skin looking better after wearing them. We added skin-loving ingredients into our formulas, like plant-based squalane, vitamin B5 and antioxidants. We also partnered with Biba de Sousa, a longtime Hollywood-favorite facialist, who is famous for her no-list. Together, we eliminated another 73 ingredients that are potentially acne-triggering (like coconut oil).
Planet — luxury can be responsible. We are vegan, cruelty-free and certified by Leaping Bunny. We aim to eliminate as much virgin plastic as possible from our products and operations, and our shipment packaging is recyclable, reusable or biodegradable.
The MERIT
Bag
First orders ship with our signature makeup bag.
Double-lined with no wasteful hardware or toggles, it’s made to last. Machine wash on cold.
With the economic and social impact of the COVID-19 pandemic, there are more children living in poverty than ever before. MERIT volunteers, donates and supports Baby2Baby, a non-profit organization that provides children in poverty across the United States with diapers, clothing and other basic necessities. At checkout, you can directly donate to Baby2Baby alongside your order.
A shift to minimalist beauty is liberating.
Forbes
A minimalist’s dream.
VOGUE
MERIT is a makeup minimalist’s dream.
Allure
MERIT [is] bringing luxury back to minimalism.
InStyle