MERIT is the antidote to the overwhelming world of beauty. We simplify what it takes to get ready by creating well-edited essentials that help you do more with less.
We believe in creating impossible-to-mess-up products that are designed to meet the reality of your daily routine.
As a modern minimalist brand, we’re also intentional in what we create, spending years perfecting every last detail to ensure it’s not just another product — but one that you can live with for years to come.
This is makeup you can live in.