We're the antidote to the oversaturated world of beauty —
well edited essentials that have earned a place on your vanity.
We take a holistic
Creating products that are safe for
Body — your self-care routine should be safe. We don't use hormone or endocrine disrupting ingredients, ever. Our products are EU and Clean at Sephora compliant. We share detailed ingredient lists on all product pages, and you can always email us at firstname.lastname@example.org with questions.
Skin — we believe in products that leave your skin looking better after wearing them. We added skin-loving ingredients into our formulas, like plant-based squalane, vitamin B5 and antioxidants. We also partnered with Biba de Sousa, a longtime Hollywood-favorite esthetician, who is famous for her no-list. Together, we eliminated another 73 ingredients that are clean but potentially acne-triggering (like coconut oil).
Planet — luxury can be responsible. We are vegan, cruelty-free and certified by Leaping Bunny. We aim to eliminate as much virgin plastic as possible from our products and operations, and our shipment packaging is recyclable, reusable or biodegradable.
The MERIT Bag
First orders ship with our signature makeup bag.
Double-lined with no wasteful hardware or toggles, it’s made to last. Machine wash on cold.
This minimalist makeup brand was made for life in quarantine.
MERIT is a makeup minimalist’s dream.
MERIT [is] bringing luxury back to minimalism.