What is Responsible Luxury? 

At MERIT, responsible luxury means creating products that are safe for body, skin and planet. All of our products are formulated to EU standards, and we have an internal list of ingredients that we eliminate in addition. In addition to adding good-for-you ingredients in each product, we eliminated anything that may be inflammation triggering, like artificial fragrance and occlusive ingredients. We partnered with Biba de Sousa, a longtime Hollywood favorite aesthetician, who is famous for her “no-list” — another 73 ingredients that are clean but potentially inflammation or acne-triggering (like coconut oil).

Finally, we focus on our impact on the planet. Our products are vegan and cruelty-free, and Leaping Bunny certified. We aim to eliminate as much virgin material as possible from our packaging and components, and this will continue to evolve as more post-consumer recycled plastic options develop and become available. Our mailer packaging is all either reusable (our already famous MERIT makeup bag that ships with every first order is a double-lined, durable fabric bag that can be tossed in the washing machine for a refresh), recyclable (our mailer box is made from PCW and is fully recyclable), or compostable (any orders after your first will ship with Green Cell Foam, a cornstarch derivative that dissolves in water). 

We’re proud of where we currently stand but also believe in continuing to develop and innovate; with every reorder of product or brand discussion, we’re thinking about how we can continue to push the envelope and minimize our global impact.

Are your products all-natural? 

No. We’re a clean brand, meaning we use non-toxic ingredients, both natural and lab-created. While there is no regulated definition of “clean" beauty, we define our clean product philosophy as focusing on ingredients that are safe and effective, whether natural or synthetic, and we never use toxic or questionable ingredients that can cause more harm than good. Our belief is that not all "natural" ingredients are good for your skin, and not all lab derived/synthetic ingredients are bad.

In addition to adding good-for-you ingredients to every formula, we eliminated many potential irritants, like added artificial fragrance. We partnered with Biba de Sousa, a longtime Hollywood favorite aesthetician on our complexion products, who is famous for her “no-list” — another 73 ingredients that are clean but potentially inflammation or acne-triggering (like coconut oil).

Are you vegan and cruelty-free?

MERIT is vegan and cruelty-free, and certified by Leaping Bunny.

Are you paraben and sulfate-free?

We’re free of parabens, sulfates, and over 1300 toxins and questionable ingredients.

Do any of your products contain soy or soy derivatives?

None of our products contain soy derivatives.

Do any of your products contain nuts?

Most of our products are nut-free.

Are your products gluten-free? 


Are your products ethically made?

We hold our manufacturing processes to high standards, when it comes to ethics and the environment. Our manufacturer selection process includes vetting the quality of formulas, their ability to produce safe, reliable products; and their commitment to good manufacturing processes (GMPs). MERIT condemns forced labor of any kind, and we are committed to supporting fair and safe workplaces throughout our business. Our GMPs forbid forced labor, underage labor, hazardous work environments, harassment and discrimination based on race, sex, sexual orientation, gender identity, pregnancy status, political opinions, religion, age and disability unrelated to an individual’s ability to perform the work required by the job.

How can I get help with Shade Matching?

We are happy to help you shade match. Just email us at with a photo in natural light as well as shades you wear in other brands.

Who do I reach out to for press or partnerships?

Please email us at Our team will reach back out if there is an opportunity to work together.

I would love to join the team - are you hiring?

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