Holiday 2023

Gifting — made easy

Impossible to mess up essentials for everyone on your list.

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Skin Centric Vegan Cruelty Free

Impossible to mess up products designed to meet the reality of your daily routine — this is makeup you can live in.

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The Signature Bag

Reusable, washable, and made to last. Ships free with every first order.

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Stories

On My Way with Shani Darden

Inside her Beverly Hills studio.

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A shift to minimalist beauty is liberating.
Forbes
A minimalist’s dream.
Vogue
MERIT is a makeup minimalist’s dream.
Allure
MERIT [is] bringing luxury back to minimalism.
Instyle

Great Skin Instant Glow Serum

This is such a gorgeous and effective product. It leaves my skin rejuvenated and glowing!

- Tashauna E.

Brush No. 1

Love this brush! It blends products out like a dream! It's so soft and comfortable to hold. I love the shape of the bristles with the slight taper.

- Stefanie O.

Solo Shadow

I am absolutely in love with this eyeshadow! The pigmentation and consistency is insane - I'm mind blown.

-Lana Z.