Introducing

The Brow Collection

Impossible-to-mess-up essentials for fluffy, natural-looking brows.

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Skin Centric Vegan Cruelty Free

Impossible to mess up products designed to meet the reality of your daily routine — this is makeup you can live in.

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The Eye Set

The complete set of eye essentials — for less.

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"Clean beauty that allows women to look like the best version of themselves, not an aspirational version of someone else."
Jenna Rennert | Vogue
A shift to minimalist beauty is liberating.
Forbes
MERIT is a makeup minimalist’s dream.
Allure
MERIT [is] bringing luxury back to minimalism.
Instyle