A stick concealer product with the brand name 'MERIT' written on it, with the cap removed, showing the product in a shade of medium skin tone.
Model wears The Minimalist in Bistre
Model wears The Minimalist in Taurillon
Model wears The Minimalist in Calico
Model wears The Minimalist in Chiffon
A stick concealer product with the brand name 'MERIT' written on it, with the cap removed, showing the product in a shade of medium skin tone.
Swatch of the minimalist in shade Bistre
Model wears the minimalist in shade Bistre
Before, After
Swatches of the minimalist on arms Dark Shades: Bistre, Umber, Cacao, Taurillon, Sepia, Tiger Eye, Chestnut, Sienna, Amber; Medium Shades: Buff, Khaki, Suede, Camel, Sand, Bisque, Ochre; Light Shades: Ecru, Dune, Linen, Cream, Silk, Bone
A stick concealer product with the brand name 'MERIT' written on it, with the cap removed, showing the product in shade Umber
Swatch of the minimalist in shade Umber
Model wears The Minimalist in Umber
Before, After
Swatches of The Minimalist on 4 different skin tones arms Dark Shades: Bistre, Umber, Cacao, Taurillon, Sepia, Tiger Eye, Chestnut, Sienna, Amber; Medium Shades: Buff, Khaki, Suede, Camel, Sand, Bisque, Ochre; Light Shades: Ecru, Dune, Linen, Cream, Silk, Bone
Sepia Deep-Rich C, Tiger Eye Deep Rich N, Taurillon Deep-Rich W, Bistre Rich C, Umber Rich N, Cacao Rich W
A stick concealer product with the brand name 'MERIT' written on it, with the cap removed, showing the product in shade Cacao
Swatch of the minimalist in shade Cacao
Model wears The Minimalist in Cacao
Cacao Before, After
Swatches of The Minimalist on 4 different skin tones arms Dark Shades: Bistre, Umber, Cacao, Taurillon, Sepia, Tiger Eye, Chestnut, Sienna, Amber; Medium Shades: Buff, Khaki, Suede, Camel, Sand, Bisque, Ochre; Light Shades: Ecru, Dune, Linen, Cream, Silk, Bone
Sepia Deep-Rich C, Tiger Eye Deep Rich N, Taurillon Deep-Rich W, Bistre Rich C, Umber Rich N, Cacao Rich W
A stick concealer product with the brand name 'MERIT' written on it, with the cap removed, showing the product in shade Taurillon
Swatch of the minimalist in shade Taurillon
Model wears The Minimalist in Taurillon
Taurillon Before, After
A stick concealer product with the brand name 'MERIT' written on it, with the cap removed, showing the product in shade Sepia
Swatch of the minimalist in shade Sepia
Model wears The Minimalist in Sepia
Sepia Before, After
Swatches of The Minimalist on 4 different skin tones arms Dark Shades: Bistre, Umber, Cacao, Taurillon, Sepia, Tiger Eye, Chestnut, Sienna, Amber; Medium Shades: Buff, Khaki, Suede, Camel, Sand, Bisque, Ochre; Light Shades: Ecru, Dune, Linen, Cream, Silk, Bone
Sepia Deep-Rich C, Tiger Eye Deep Rich N, Taurillon Deep-Rich W, Bistre Rich C, Umber Rich N, Cacao Rich W
A stick concealer product with the brand name 'MERIT' written on it, with the cap removed, showing the product in shade Tiger Eye
Swatch of the minimalist in shade Tiger Eye
Model wears The Minimalist in Tiger Eye
Tiger Eye Before, After
Swatches of The Minimalist on 4 different skin tones arms Dark Shades: Bistre, Umber, Cacao, Taurillon, Sepia, Tiger Eye, Chestnut, Sienna, Amber; Medium Shades: Buff, Khaki, Suede, Camel, Sand, Bisque, Ochre; Light Shades: Ecru, Dune, Linen, Cream, Silk, Bone
Sepia Deep-Rich C, Tiger Eye Deep Rich N, Taurillon Deep-Rich W, Bistre Rich C, Umber Rich N, Cacao Rich W
A stick concealer product with the brand name 'MERIT' written on it, with the cap removed, showing the product in shade Sienna
Swatch of the minimalist in shade Sienna
Model wears The Minimalist in Sienna
Sienna Before, After
Calico Medium-Deep C, Burlwood Medium-Deep N, Buff Medium-Deep W, Chestnut Deep C, Sienna Deep N, Amber Deep W
A stick concealer product with the brand name 'MERIT' written on it, with the cap removed, showing the product in shade Chestnut
Swatch of the minimalist in shade Chestnut
Model wears the minimalist in shade Chestnut
Chestnut Before, After
Swatches of The Minimalist on 4 different skin tones arms Dark Shades: Bistre, Umber, Cacao, Taurillon, Sepia, Tiger Eye, Chestnut, Sienna, Amber; Medium Shades: Buff, Khaki, Suede, Camel, Sand, Bisque, Ochre; Light Shades: Ecru, Dune, Linen, Cream, Silk, Bone
Calico Medium-Deep C, Burlwood Medium-Deep N, Buff Medium-Deep W, Chestnut Deep C, Sienna Deep N, Amber Deep W
A stick concealer product with the brand name 'MERIT' written on it, with the cap removed, showing the product in shade Amber
Swatch of the minimalist in shade Amber
Model wears The Minimalist in Amber
Amber Before, After
Swatches of The Minimalist on 4 different skin tones arms Dark Shades: Bistre, Umber, Cacao, Taurillon, Sepia, Tiger Eye, Chestnut, Sienna, Amber; Medium Shades: Buff, Khaki, Suede, Camel, Sand, Bisque, Ochre; Light Shades: Ecru, Dune, Linen, Cream, Silk, Bone
Calico Medium-Deep C, Burlwood Medium-Deep N, Buff Medium-Deep W, Chestnut Deep C, Sienna Deep N, Amber Deep W
A stick concealer product with the brand name 'MERIT' written on it, with the cap removed, showing the product in shade Calico
Swatch of the minimalist in shade Calico
Model wears The Minimalist in Calico
Before, After
Swatches of The Minimalist on 4 different skin tones arms Dark Shades: Bistre, Umber, Cacao, Taurillon, Sepia, Tiger Eye, Chestnut, Sienna, Amber; Medium Shades: Buff, Khaki, Suede, Camel, Sand, Bisque, Ochre; Light Shades: Ecru, Dune, Linen, Cream, Silk, Bone
Calico Medium-Deep C, Burlwood Medium-Deep N, Buff Medium-Deep W, Chestnut Deep C, Sienna Deep N, Amber Deep W
A stick concealer product with the brand name 'MERIT' written on it, with the cap removed, showing the product in shade Buff
Swatch of the minimalist in shade Buff
Model wears The Minimalist in Buff
Before, After
Swatches of The Minimalist on 4 different skin tones arms Dark Shades: Bistre, Umber, Cacao, Taurillon, Sepia, Tiger Eye, Chestnut, Sienna, Amber; Medium Shades: Buff, Khaki, Suede, Camel, Sand, Bisque, Ochre; Light Shades: Ecru, Dune, Linen, Cream, Silk, Bone
Calico Medium-Deep C, Burlwood Medium-Deep N, Buff Medium-Deep W, Chestnut Deep C, Sienna Deep N, Amber Deep W
A stick concealer product with the brand name 'MERIT' written on it, with the cap removed, showing the product in shade Burlwood
Swatch of the minimalist in shade Burlwood
Model wears The Minimalist in Burlwood
Before, After
Swatches of The Minimalist on 4 different skin tones arms Dark Shades: Bistre, Umber, Cacao, Taurillon, Sepia, Tiger Eye, Chestnut, Sienna, Amber; Medium Shades: Buff, Khaki, Suede, Camel, Sand, Bisque, Ochre; Light Shades: Ecru, Dune, Linen, Cream, Silk, Bone
Calico Medium-Deep C, Burlwood Medium-Deep N, Buff Medium-Deep W, Chestnut Deep C, Sienna Deep N, Amber Deep W
A stick concealer product with the brand name 'MERIT' written on it, with the cap removed, showing the product in shade Khaki
Swatch of the minimalist in shade Khaki
Model wears The Minimalist in Khaki
Before, After
Swatches of The Minimalist on 4 different skin tones arms Dark Shades: Bistre, Umber, Cacao, Taurillon, Sepia, Tiger Eye, Chestnut, Sienna, Amber; Medium Shades: Buff, Khaki, Suede, Camel, Sand, Bisque, Ochre; Light Shades: Ecru, Dune, Linen, Cream, Silk, Bone
Palomino Light-Medium C, Sand Light-Medium N, Camel Light-Medium W, Jute Medium C, Suede Medium N, Khaki Medium W
A stick concealer product with the brand name 'MERIT' written on it, with the cap removed, showing the product in shade Suede
Swatch of the minimalist in shade Suede
Model wears The Minimalist in Suede
Suede Before, After
Swatches of The Minimalist on 4 different skin tones arms Dark Shades: Bistre, Umber, Cacao, Taurillon, Sepia, Tiger Eye, Chestnut, Sienna, Amber; Medium Shades: Buff, Khaki, Suede, Camel, Sand, Bisque, Ochre; Light Shades: Ecru, Dune, Linen, Cream, Silk, Bone
Palomino Light-Medium C, Sand Light-Medium N, Camel Light-Medium W, Jute Medium C, Suede Medium N, Khaki Medium W
A stick concealer product with the brand name 'MERIT' written on it, with the cap removed, showing the product in shade Jute
Swatch of the minimalist in shade Jute
Model wears The Minimalist in Jute
Jute Before, After
Swatches of The Minimalist on 4 different skin tones arms Dark Shades: Bistre, Umber, Cacao, Taurillon, Sepia, Tiger Eye, Chestnut, Sienna, Amber; Medium Shades: Buff, Khaki, Suede, Camel, Sand, Bisque, Ochre; Light Shades: Ecru, Dune, Linen, Cream, Silk, Bone
A stick concealer product with the brand name 'MERIT' written on it, with the cap removed, showing the product in shade Camel
Swatch of the minimalist in shade Camel
Model wears The Minimalist in Camel
Camel Before, After
Swatches of The Minimalist on 4 different skin tones arms Dark Shades: Bistre, Umber, Cacao, Taurillon, Sepia, Tiger Eye, Chestnut, Sienna, Amber; Medium Shades: Buff, Khaki, Suede, Camel, Sand, Bisque, Ochre; Light Shades: Ecru, Dune, Linen, Cream, Silk, Bone
Palomino Light-Medium C, Sand Light-Medium N, Camel Light-Medium W, Jute Medium C, Suede Medium N, Khaki Medium W
A stick complexion product with the brand name 'MERIT' written on it, with the cap removed, showing the product in shade Sand
Swatch of the minimalist in shade Sand
Model wears The Minimalist in Sand
Sand Before, After
Swatches of The Minimalist on 4 different skin tones arms Dark Shades: Bistre, Umber, Cacao, Taurillon, Sepia, Tiger Eye, Chestnut, Sienna, Amber; Medium Shades: Buff, Khaki, Suede, Camel, Sand, Bisque, Ochre; Light Shades: Ecru, Dune, Linen, Cream, Silk, Bone
Palomino Light-Medium C, Sand Light-Medium N, Camel Light-Medium W, Jute Medium C, Suede Medium N, Khaki Medium W
A stick complexion product with the brand name 'MERIT' written on it, with the cap removed, showing the product in shade Palomino
Swatch of the minimalist in shade Palomino
Model wears The Minimalist in Palomino
Palomino Before, After
Swatches of The Minimalist on 4 different skin tones arms Dark Shades: Bistre, Umber, Cacao, Taurillon, Sepia, Tiger Eye, Chestnut, Sienna, Amber; Medium Shades: Buff, Khaki, Suede, Camel, Sand, Bisque, Ochre; Light Shades: Ecru, Dune, Linen, Cream, Silk, Bone
A stick complexion product with the brand name 'MERIT' written on it, with the cap removed, showing the product in shade Bisque
Swatch of the minimalist in shade Bisque
Model wears The Minimalist in Bisque
Bisque Before, After
Swatches of The Minimalist on 4 different skin tones arms Dark Shades: Bistre, Umber, Cacao, Taurillon, Sepia, Tiger Eye, Chestnut, Sienna, Amber; Medium Shades: Buff, Khaki, Suede, Camel, Sand, Bisque, Ochre; Light Shades: Ecru, Dune, Linen, Cream, Silk, Bone
Dune fair-light C, Sandstone Fair-Light N, Ecru Fair- Light W, Oak Light C, Bisque Light N, Ochre Light W
A stick complexion product with the brand name 'MERIT' written on it, with the cap removed, showing the product in shade Ochre
Swatch of the minimalist in shade Ochre
Model wears The Minimalist in Ochre
Ochre Before, After
Swatches of The Minimalist on 4 different skin tones arms Dark Shades: Bistre, Umber, Cacao, Taurillon, Sepia, Tiger Eye, Chestnut, Sienna, Amber; Medium Shades: Buff, Khaki, Suede, Camel, Sand, Bisque, Ochre; Light Shades: Ecru, Dune, Linen, Cream, Silk, Bone
Dune fair-light C, Sandstone Fair-Light N, Ecru Fair- Light W, Oak Light C, Bisque Light N, Ochre Light W
A stick complexion product with the brand name 'MERIT' written on it, with the cap removed, showing the product in shade Oak
Swatch of the minimalist in shade Oak
Model wears The Minimalist in Oak
Oak Before, After
Swatches of The Minimalist on 4 different skin tones arms Dark Shades: Bistre, Umber, Cacao, Taurillon, Sepia, Tiger Eye, Chestnut, Sienna, Amber; Medium Shades: Buff, Khaki, Suede, Camel, Sand, Bisque, Ochre; Light Shades: Ecru, Dune, Linen, Cream, Silk, Bone
Dune fair-light C, Sandstone Fair-Light N, Ecru Fair- Light W, Oak Light C, Bisque Light N, Ochre Light W
A stick complexion product with the brand name 'MERIT' written on it, with the cap removed, showing the product in shade Ecru
Swatch of the minimalist in shade Ecru
Model wears The Minimalist in Ecru
Before, After
Swatches of The Minimalist on 4 different skin tones arms Dark Shades: Bistre, Umber, Cacao, Taurillon, Sepia, Tiger Eye, Chestnut, Sienna, Amber; Medium Shades: Buff, Khaki, Suede, Camel, Sand, Bisque, Ochre; Light Shades: Ecru, Dune, Linen, Cream, Silk, Bone
Dune fair-light C, Sandstone Fair-Light N, Ecru Fair- Light W, Oak Light C, Bisque Light N, Ochre Light W
A stick complexion product with the brand name 'MERIT' written on it, with the cap removed, showing the product in shade Sandstone
Swatch of the minimalist in shade Sandstone
Model wears The Minimalist in Sandstone
Sandstone Before, After
Swatches of The Minimalist on 4 different skin tones arms Dark Shades: Bistre, Umber, Cacao, Taurillon, Sepia, Tiger Eye, Chestnut, Sienna, Amber; Medium Shades: Buff, Khaki, Suede, Camel, Sand, Bisque, Ochre; Light Shades: Ecru, Dune, Linen, Cream, Silk, Bone
A stick complexion product with the brand name 'MERIT' written on it, with the cap removed, showing the product in shade Dune
Swatch of the minimalist in shade Dune
Model wears The Minimalist in Dune
Dune Before, After
Swatches of The Minimalist on 4 different skin tones arms Dark Shades: Bistre, Umber, Cacao, Taurillon, Sepia, Tiger Eye, Chestnut, Sienna, Amber; Medium Shades: Buff, Khaki, Suede, Camel, Sand, Bisque, Ochre; Light Shades: Ecru, Dune, Linen, Cream, Silk, Bone
Dune fair-light C, Sandstone Fair-Light N, Ecru Fair- Light W, Oak Light C, Bisque Light N, Ochre Light W
A stick complexion product with the brand name 'MERIT' written on it, with the cap removed, showing the product in shade Linen
Swatch of the minimalist in shade Linen
Model wears The Minimalist in Linen
Linen Before, After
Swatches of The Minimalist on 4 different skin tones arms Dark Shades: Bistre, Umber, Cacao, Taurillon, Sepia, Tiger Eye, Chestnut, Sienna, Amber; Medium Shades: Buff, Khaki, Suede, Camel, Sand, Bisque, Ochre; Light Shades: Ecru, Dune, Linen, Cream, Silk, Bone
Ceramic Very Fair C, Chiffon Very Fair N, Silk Very Fair W, Bone Fair C, Linen Fair N, Cream Fair W
A stick complexion product with the brand name 'MERIT' written on it, with the cap removed, showing the product in shade Cream
Swatch of the minimalist in shade Cream
Model wears The Minimalist in Cream
Cream Before, After
Swatches of The Minimalist on 4 different skin tones arms Dark Shades: Bistre, Umber, Cacao, Taurillon, Sepia, Tiger Eye, Chestnut, Sienna, Amber; Medium Shades: Buff, Khaki, Suede, Camel, Sand, Bisque, Ochre; Light Shades: Ecru, Dune, Linen, Cream, Silk, Bone
Ceramic Very Fair C, Chiffon Very Fair N, Silk Very Fair W, Bone Fair C, Linen Fair N, Cream Fair W
A stick complexion product with the brand name 'MERIT' written on it, with the cap removed, showing the product in shade Silk
Swatch of the minimalist in shade Silk
Model wears The Minimalist in Silk
Silk Before, After
Swatches of The Minimalist on 4 different skin tones arms Dark Shades: Bistre, Umber, Cacao, Taurillon, Sepia, Tiger Eye, Chestnut, Sienna, Amber; Medium Shades: Buff, Khaki, Suede, Camel, Sand, Bisque, Ochre; Light Shades: Ecru, Dune, Linen, Cream, Silk, Bone
Ceramic Very Fair C, Chiffon Very Fair N, Silk Very Fair W, Bone Fair C, Linen Fair N, Cream Fair W
A stick complexion product with the brand name 'MERIT' written on it, with the cap removed, showing the product in shade Bone
Swatch of the minimalist in shade Bone
Model wears The Minimalist in Bone
Bone Before, After
Swatches of The Minimalist on 4 different skin tones arms Dark Shades: Bistre, Umber, Cacao, Taurillon, Sepia, Tiger Eye, Chestnut, Sienna, Amber; Medium Shades: Buff, Khaki, Suede, Camel, Sand, Bisque, Ochre; Light Shades: Ecru, Dune, Linen, Cream, Silk, Bone
Ceramic Very Fair C, Chiffon Very Fair N, Silk Very Fair W, Bone Fair C, Linen Fair N, Cream Fair W
A stick complexion product with the brand name 'MERIT' written on it, with the cap removed, showing the product in shade Chiffon
Swatch of the minimalist in shade Chiffon
Model wears The Minimalist in Chiffon
Chiffon Before, After
Swatches of The Minimalist of 4 arms of different skin tones Dark Shades: Bistre, Umber, Cacao, Taurillon, Sepia, Tiger Eye, Chestnut, Sienna, Amber; Medium Shades: Buff, Khaki, Suede, Camel, Sand, Bisque, Ochre; Light Shades: Ecru, Dune, Linen, Cream, Silk, Bone
Ceramic Very Fair C, Chiffon Very Fair N, Silk Very Fair W, Bone Fair C, Linen Fair N, Cream Fair W
A stick complexion product with the brand name 'MERIT' written on it, with the cap removed, showing the product in shade Ceramic
Swatch of the minimalist in shade Ceramic
Model wears The Minimalist in Ceramic
Ceramic Before, After
Swatches of The Minimalist on 4 different skin tones arms Dark Shades: Bistre, Umber, Cacao, Taurillon, Sepia, Tiger Eye, Chestnut, Sienna, Amber; Medium Shades: Buff, Khaki, Suede, Camel, Sand, Bisque, Ochre; Light Shades: Ecru, Dune, Linen, Cream, Silk, Bone
Ceramic Very Fair C, Chiffon Very Fair N, Silk Very Fair W, Bone Fair C, Linen Fair N, Cream Fair W

The Minimalist

Perfecting Complexion Stick

It's not a foundation or a concealer, but it’ll replace both in your makeup bag.

Select shade to view details
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  •

    The Base Set

    Skin Essentials

    Your go-to essentials for healthy, hydrated-looking skin.

    •
      The Minimalist
      Perfecting Complexion Stick

      It's not a foundation or a concealer, but it’ll replace both in your makeup bag.

    •
      Brush No.1
      Blending Brush

      The No.1 tool in your kit — use it to blend your complexion products and you won't be able to tell where your skin and your makeup meet. See Full Details

    •
      Great Skin Serum
      Instant Glow Serum

      A lightweight, bi-phase serum that instantly hydrates and plumps skin for a healthy glow. See Full Details

  •

    Five Minute Morning

    The Core Collection

    The full five minute morning routine — everything you need to get ready in five minutes, nothing you don't.

    •
      The Minimalist
      Perfecting Complexion Stick

      It's not a foundation or a concealer, but it’ll replace both in your makeup bag.

    •
      Flush Balm
      Cheek Color

      A cream tint that melts into skin for lit-from-within color that stays flush all day. See Full Details

    •
      Shade Slick
      Tinted Lip Oil

      A wash of moisturizing color for healthy lips all day — now available in a new, pearlescent finish.

    •
      Brush No.1
      Blending Brush

      The No.1 tool in your kit — use it to blend your complexion products and you won't be able to tell where your skin and your makeup meet. See Full Details

    •
      Day Glow
      Highlighting Balm

      Made for daytime, this highlighter gives a dewy, balmy sheen with zero sparkle. See Full Details

    •
      Clean Lash
      Lengthening Mascara
      Your go-to mascara for every day. It tints, lengthens and lifts lashes, with no smudging. Ever. See Full Details
    • Brow 1980
      Volumizing Pomade

      A nod to the brows of the ‘80s, this pomade gives you soft, fluffy brows with light hold and zero crunchiness. See Full Details

  •

    The Complexion Set

    Skin, Color, & Bronzer

    The complete set of complexion essentials.

    •
      Great Skin Serum
      Instant Glow Serum

      A lightweight, bi-phase serum that instantly hydrates and plumps skin for a healthy glow. See Full Details

    •
      Great Skin Moisturizer
      Priming Moisturizer

      This lightweight cream does it all — it preps skin for makeup application and wear, helps soothe the skin barrier, provides time-release hydration throughout the day, and makes skin feel firmer and more elastic in just one week. See Full Details

    •
      Day Glow
      Highlighting Balm

      Made for daytime, this highlighter gives a dewy, balmy sheen with zero sparkle. See Full Details

    •
      Brush No.1
      Blending Brush

      The No.1 tool in your kit — use it to blend your complexion products and you won't be able to tell where your skin and your makeup meet. See Full Details

    •
      Bronze Balm
      Sheer Bronzer
      The easiest bronzer ever. A sheer, buildable formula that gives a wash of natural warmth and depth. See Full Details
    • Flush Balm
      Cheek Color

      A cream tint that melts into skin for lit-from-within color that stays flush all day. See Full Details

    •
      The Minimalist
      Perfecting Complexion Stick

      It's not a foundation or a concealer, but it’ll replace both in your makeup bag.

  •

    Brush No.1

    Blending Brush

    The No.1 tool in your kit — use it to blend your complexion products and you won't be able to tell where your skin and your makeup meet. See Full Details

  •

    Great Skin Serum

    Instant Glow Serum

    A lightweight, bi-phase serum that instantly hydrates and plumps skin for a healthy glow. See Full Details

  •

    Bronze Balm

    Sheer Bronzer
    The easiest bronzer ever. A sheer, buildable formula that gives a wash of natural warmth and depth. See Full Details

Clean at MERIT  •   Vegan   •  Cruelty Free

  • Lightweight, buildable formula for natural-looking coverage
  • Clinically proven to wear comfortably all day
  • Visibly blurs imperfections and evens skin tone
  • Can be applied all over for full coverage or used to make small edits
  • Transfer, sweat, and humidity-resistant
  • Non-comedogenic and safe for sensitive skin
  • Dermatologist-tested
Immediately After Use
Immediately After Use

Immediately after use (The Minimalist only):

100% said it has buildable coverage
100% said it feels weightless on skin
100% said it looks natural on skin
100% said it’s easy to apply as foundation and concealer
*

Immediately after use (The Minimalist + Great Skin Serum):

100% said my skin looks healthy after using these products
100% said they made my skin look hydrated
97% said they make my skin look smooth
95% said the serum improved the application of The Minimalist
**

*In a consumer-perception study on 54 volunteers (ages 20 to 60) across skin types and skin tones using immediately after application.

**In a consumer-perception study on 49 volunteers (ages 20 to 60) across skin types and skin tones measured immediately after application.
After 8 Hours of Use
After 8 Hours of Use

After 8 hours of wear (The Minimalist only):

100% said my skin feels comfortable
100% said it looks natural on skin
98% said it creates healthy looking skin
98% said it visibly improves skin texture
*

After 8 hours of wear (The Minimalist + Great Skin Serum):

100% said they made my skin look hydrated
100% said they make my skin look healthy
100% said they make my skin look smooth
98% said they make my skin look radiant
**

*In a consumer-perception study on 51 volunteers (ages 20 to 60) across skin types and skin tones measured 8-hours after application.

**In a consumer-perception study on 50 volunteers (ages 20 to 60) across skin types and skin tones measured 8-hours after application.

How To Use

Apply it all over for full coverage
Use it to spot conceal only where needed.
Use a shade lighter to brighten under the eyes

Our Standards

Clean at MERIT + EU-Compliant
Vegan + Leaping Bunny-Certified
Sustainability-Focused
All of our products are made with nourishing, skin-loving ingredients that help support the integrity of your skin and leave it looking better long after taking your makeup off.

Reviews