Your go-to mascara for every day. It tints, lengthens and lifts lashes, with no smudging. Ever.
Clean Vegan Cruelty Free
EASY TO REMOVE
- Proprietary tubing technology wraps and defines each lash with no smudging — ever
- Precision brush makes it easy to lift and separate each lash for a full, feathery look
- Fatty acids and olive oil esters condition lashes while vitamin B5 adds shine
- Removes easily with warm water and cleanser
- Ships in our signature packaging that is either recyclable, reusable, or compostable
Clean + EU-Compliant
Vegan + Leaping Bunny-Certified
All of our products are formulated in partnership with celebrity esthetician Biba de Sousa to be safe for acne-prone skin.
A shift to minimalist beauty is liberating.
A minimalist’s dream.
MERIT is a makeup minimalist’s dream.
MERIT [is] bringing luxury back to minimalism.