Katherine Power
SKIN & EYES

Our founder’s Sunday routine.

The Minimalist
Perfecting Complexion Stick

It's not a foundation or concealer, but it’ll replace both in your makeup bag.

Brow 1980
Volumizing Pomade
A nod to the brows of the ‘80s, this pomade adds color and volume for healthy, fluffy arches.
Clean Lash
Lengthening Mascara

Your go-to mascara for every day. It tints, lengthens and lifts lashes, with no smudging. Ever.

Brush No.1
Blending Brush

The No.1 tool in your kit — use it to blend your complexion products and you won't be able to tell where your skin and your makeup meet.

What's Included
  • Get compliments on your skin, not your makeup.

    We designed this in place of all-over coverage, so you can make small edits only where you need them.

    Formulated in partnership with esthetician Biba de Sousa, whose No List includes another 72 potentially acne-triggering ingredients that we eliminate.
  • Lightweight, hydrating formula wears throughout the day without settling into fine lines

    Buildable light-to-medium coverage that stays breathable all day

    Sea daffodil extract helps diminish the appearance of pigmentation and dark spots

    Fatty acids condition skin and lock in moisture
  • CLEAN   |   VEGAN   |   CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    This product component was made with 43% recycled plastic, and ships in our signature shipment packaging that is either recyclable, reusable or compostable.

    Learn More
  • This tinted flexible pomade shapes and grooms your brows into place for natural, bold arches.

    Made with a mineral-based formula to provide flexible, all-day hold that never smudges or flakes.
  • Nourishing vitamin B5 adds flexibility and encourages fuller-looking brows

    Kaolin clay and mineral pigments build natural-looking color

    Tapered precision brush makes it easy to coat every hair
  • CLEAN   |   VEGAN   |   CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    This product ships in our signature shipment packaging that is either recyclable, reusable or compostable.

    Learn More
  • An everyday mascara that defines, separates and lengthens lashes for a wide-awake look.

    Made to distribute the perfect amount of product, our precise brush curls and lifts, never clumps or flakes.

    Easy to remove with warm water and cleanser to protect lashes from the pulling and harsh removers required by most smudge-proof mascaras.
  • Proprietary tubing technology wraps and defines each lash

    Fatty acids and olive oil esters condition lashes and vitamin B5 adds shine

    Plant-derived rice bran wax helps to structure and lengthen lashes
  • CLEAN   |   VEGAN   |   CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    This product ships in our signature shipment packaging that is either recyclable, reusable or compostable.

    Learn More
  • Brush No. 1 softly blends complexion products into your skin for a natural, airbrushed finish.

    Made to complement The Minimalist, but perfect for buffing any product seamlessly into skin.
  • Densely packed bristles make blending easy

    Extra soft, vegan bristles are gentle on reactive skin

    Small enough to toss in your MERIT bag
  • CLEAN   |   VEGAN   |   CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    This product ships in our signature shipment packaging that is either recyclable, reusable or compostable.

    Learn More
This minimalist makeup brand was made for life in quarantine.
Fast Company
MERIT is a makeup minimalist’s dream.
Allure
MERIT [is] bringing luxury back to minimalism.
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