This is a carousel with rotating slides. Use Next and Previous buttons to navigate, or jump to a slide with the slide dots or thumbnails.

Ali's All Time Favorites

Some of Ali's absolute favorites from the MERIT line.

  • The Minimalist
    Perfecting Complexion Stick

    It's not a foundation or a concealer, but it’ll replace both in your makeup bag.

  • Flush Balm
    Cheek Color

    A cream tint that melts into skin for lit-from-within color that stays flush all day. See Full Details

  • Shade Slick
    Tinted Lip Oil

    A wash of moisturizing color for healthy lips all day.

  • Brush No.1
    Blending Brush

    The No.1 tool in your kit — use it to blend your complexion products and you won't be able to tell where your skin and your makeup meet. See Full Details

  • Bronze Balm
    Sheer Bronzer
    The easiest bronzer ever. A sheer, buildable formula that gives a wash of natural warmth and depth. See Full Details
  • Great Skin
    Instant Glow Serum

    A lightweight, bi-phase serum (50ml) that instantly hydrates and plumps skin for a healthy glow. See Full Details

  • Solo Shadow
    Matte Eye Color

    A buildable, cream-to-powder shadow for a soft-matte wash of color. Apply with Brush No. 2 or your finger.

  • Brush No. 2
    Eyeshadow Brush

    A soft, dual-ended brush that can be used for a wash of color and precise lines.  

What's Included

  • WHAT IT IS

    Get compliments on your skin, not your makeup.

    We designed this in place of all-over coverage, so you can make small edits only where you need them.

    The Minimalist can also double as a contour. To sculpt and define, choose a shade three shades deeper than your base shade and blend with Brush No. 1 for a seamless finish.

    Formulated in partnership with esthetician Biba de Sousa, whose No List includes another 72 potentially acne-triggering ingredients that we eliminate.
  • WHAT IT DOES

    Lightweight, hydrating formula wears throughout the day without settling into fine lines

    Buildable light-to-medium coverage that stays breathable all day

    Sea daffodil extract helps diminish the appearance of pigmentation and dark spots

    Fatty acids condition skin and lock in moisture
  • OUR STANDARDS

    CLEAN   |   VEGAN   |   CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    This product component was made with 43% recycled plastic, and ships in our signature shipment packaging that is either recyclable, reusable or compostable.

    Learn More
  • WHAT IT IS

    A foolproof, flexible balm that deposits a creamy, transparent veil of color to let your skin show through.

    Formulated in partnership with esthetician Biba de Sousa, whose No List includes 72 potentially acne-triggering ingredients that we eliminate.
  • WHAT IT DOES

    Microfine pigment powders deposit a touch of color, without covering up natural skin texture

    Light, balmy finish leaves a long-lasting glow that’s never cakey

    Low weight emollient won’t clog pores

    Vitamin E conditions skin
  • OUR STANDARDS

    CLEAN   |   VEGAN   |   CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    You may receive our original grey or our updated gold component in your order — click into each shade to see which it ships in. To be considerate to our environment, this is a rolling change so we aren't disposing of any product. The component color doesn't impact shade, formula or size.

    This product component was made with 43% recycled plastic, and ships in our signature shipment packaging that is either recyclable, reusable or compostable.

    Learn More
  • WHAT IT IS

    Somewhere between an oil and a light stain, this lip tint was made for whenever and wherever.

    Repeated use helps to maintain natural moisture levels in lips over time.
  • WHAT IT DOES

    Rosehip oil and omega 3, 6 and 9 essential fatty acids encourage healthy barrier function and provide antioxidant benefits

    Shea butter and grapeseed oils condition and soften lips

    Jojoba oil creates a protective barrier to help to lock in moisture
  • OUR STANDARDS

    CLEAN   |   VEGAN   |   CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    This product ships in our signature shipment packaging that is either recyclable, reusable or compostable.

    Learn More
  • WHAT IT IS

    Brush No. 1 softly blends complexion products into your skin for a natural, airbrushed finish.

    Made to complement The Minimalist, but perfect for buffing any product seamlessly into skin.
  • WHAT IT DOES

    Densely packed bristles make blending easy

    Extra soft, vegan bristles are gentle on reactive skin

    Small enough to toss in your MERIT bag
  • OUR STANDARDS

    CLEAN   |   VEGAN   |   CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    This product ships in our signature shipment packaging that is either recyclable, reusable or compostable.

    Learn More
  • WHAT IT IS

    A foolproof, flexible balm that deposits a creamy, transparent veil of color to let your skin show through.

    Formulated in partnership with esthetician Biba de Sousa, whose No List includes 72 potentially acne-triggering ingredients that we eliminate.
  • WHAT IT DOES

    Sheer, buildable cream formula that’s impossible to mess up

    Creates natural warmth and soft definition without any orangeness or streaks.

    Blendable formula for a second-skin finish that’s never cakey

    Fatty acids condition skin and lock in moisture

    Formulated without acne-triggering ingredients

    Made with 43% recycled plastic and ships in our signature packaging that is either recyclable, reusable, or compostable

    To Use: For warmth, use the wide side to swipe anywhere the sun naturally hits. To sculpt, use the narrow side for precise application. Blend with Brush No. 1 or your fingers.
  • OUR STANDARDS

    CLEAN   |   VEGAN   |   CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    This product component was made with 43% recycled plastic, and ships in our signature shipment packaging that is either recyclable, reusable or compostable.

    Learn More
  • WHAT IT IS

    A lightweight, bi-phase serum that instantly hydrates and plumps skin for a healthy glow.

    Designed to complement The Minimalist but can be used with any complexion product to give skin a healthy glow.

    Non-comedogenic formula that is suitable for all skin types, including sensitive and acne-prone skin.
  • WHAT IT DOES

    Weightless formula absorbs quickly into skin with zero residue, leaving it plumped, hydrated, and prepped for makeup.

    4 types of hyaluronic acid target multiple layers of skin to lock in hydration for all-day moisture.

    Niacinamide helps brighten skin and smooth texture.

    Caffeine-rich cacao seed extract stimulates blood flow for an immediate plumping effect.

    Japanese goldthread root helps soothe skin.

    pH-balanced to support a healthy skin barrier over time.
  • OUR STANDARDS

    CLEAN   |   VEGAN   |   CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    Made with 30% recycled plastic and ships in our signature packaging that is either recyclable, reusable, or compostable.

    Learn More
  • WHAT IT IS

    A buildable, talc-free, cream-to-powder single eyeshadow that is easy to use and gives a soft-matte wash of color for all-day wear.

    Designed to be applied with your finger or Brush No. 2, the impossible-to-mess-up formula creates a sheer wash of color that can be worn on its own for all-day wear or layered for added depth.  
  • SKIN BENEFITS

    Chamomile and calendula extracts help to soothe the eye area.

    Magnolia bark extract helps to smooth the appearance of skin.

    Peptides help to reduce the appearance of fine lines.

    Sunflower seed oil helps to nourish skin.
  • OUR STANDARDS

    CLEAN   |   VEGAN   |   CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    This product ships in our signature shipment packaging that is either recyclable, reusable or compostable.

    Learn More
  • WHAT IT IS

    A soft, dual-ended eyeshadow brush that can be used to create a wash of color and precise lines.
  • WHAT IT DOES

    Densely packed bristles deposit just the right amount of product for easy, buildable coverage

    Extra soft, vegan bristles are gentle on reactive skin

    Small enough to toss in your MERIT bag
  • OUR STANDARDS

    CLEAN   |   VEGAN   |   CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    This product ships in our signature shipment packaging that is either recyclable, reusable or compostable.

    Learn More

Our Standards

Clean + EU-Compliant
Vegan + Leaping Bunny-Certified
Sustainability-Focused
All of our products are made with nourishing, non-pore clogging ingredients that help support the integrity of your skin and leave it looking better long after taking your makeup off.