Holiday 2023

Gifting — made easy

Impossible to mess up essentials for everyone on your list.

Skin Centric Vegan Cruelty Free

Impossible to mess up products designed to meet the reality of your daily routine — this is makeup you can live in.

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The Signature Bag

Reusable, washable, and made to last. Ships free with every first order.

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Stories

On My Way with Shani Darden

Inside her Beverly Hills studio.

A shift to minimalist beauty is liberating.
Forbes
A minimalist’s dream.
Vogue
MERIT is a makeup minimalist’s dream.
Allure
MERIT [is] bringing luxury back to minimalism.
Instyle