Makeup you can live in™️

Simplify your routine

With impossible-to-mess-up essentials that help you get ready in five minutes.

Skin Centric Vegan Cruelty Free

Impossible to mess up products designed to meet the reality of your daily routine — this is makeup you can live in.

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The Signature Bag

Reusable, washable, and made to last. Ships free with your first order.

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The Loyalty Program

A new way to earn points and gain access to exclusive benefits — every time you shop.

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"Clean beauty that allows women to look like the best version of themselves, not an aspirational version of someone else."
Jenna Rennert | Vogue
A shift to minimalist beauty is liberating.
Forbes
MERIT is a makeup minimalist’s dream.
Allure
MERIT [is] bringing luxury back to minimalism.
Instyle