Introducing

Brow 1990

Our new microfine gel pencil designed to pair with our updated Brow 1980 formula — now with 1.8x more product and longer-lasting hold.

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Bestsellers

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Brow 1990

Sheer Gel Pencil
$24
$24

Brow Duo

Brow Essentials
$48 $44
$48 $44

The Minimalist

Perfecting Complexion Stick
$38
$38

Five Minute Morning

The Core Collection
$206 $176
$206 $176

Brow 1980

Volumizing Pomade
$24
$24

Flush Balm

Cheek Color
$30
$30

Great Skin

Instant Glow Serum
$38
$38

Brush No.1

Blending Brush
$32
$32

Signature Lip

Lightweight Lipstick
$26
$26

Clean Lash

Lengthening Mascara
$26
$26

Day Glow

Highlighting Balm
$32
$32

Solo Shadow

Matte Eye Color
$24
$24

Brush No. 2

Eyeshadow Brush
$20
$20

Bronze Balm

Sheer Bronzer
$30
$30

Shade Slick

Tinted Lip Oil
$24
$24
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Skin Centric Vegan Cruelty Free

Impossible to mess up products designed to meet the reality of your daily routine — this is makeup you can live in.

About Us
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The Sets

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Brow Duo

Brow Essentials
$48 $44
$48 $44

Five Minute Morning

The Core Collection
$206 $176
$206 $176

The Eye Set

Brows, Lashes & Color
$118 $108
$118 $108

The Full Collection

Every MERIT product
$368 $328
$368 $328

The Complexion Set

Skin, Color, & Bronzer
$200 $180
$200 $180

The Weekday Set

Skin & Eyes
$212 $190
$212 $190

The Glow Set

Skin & Lips
$112 $96
$112 $96

The Prep Set

Skin Essentials
$108 $96
$108 $96
The Sets
Shop All Sets

Brow Duo

Brow Essentials
$48 $44
$48 $44

Five Minute Morning

The Core Collection
$206 $176
$206 $176

The Eye Set

Brows, Lashes & Color
$118 $108
$118 $108

The Full Collection

Every MERIT product
$368 $328
$368 $328

The Complexion Set

Skin, Color, & Bronzer
$200 $180
$200 $180

The Weekday Set

Skin & Eyes
$212 $190
$212 $190

The Glow Set

Skin & Lips
$112 $96
$112 $96

The Prep Set

Skin Essentials
$108 $96
$108 $96

The Eye Set

The complete set of eye essentials — for less.

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"Clean beauty that allows women to look like the best version of themselves, not an aspirational version of someone else."
Jenna Rennert | Vogue
A shift to minimalist beauty is liberating.
Forbes
MERIT is a makeup minimalist’s dream.
Allure
MERIT [is] bringing luxury back to minimalism.
Instyle