A set of eye makeup products including brow 1990, brow 1980, clean lash, solo shadow and brush no. 2
A cream-to-powder eyeshadow by MERIT Beauty with a gold lid
A black cosmetic brush with a flat, dual-ended design, featuring the brand name 'MERIT' in gold lettering on the side.
Clean lash mascara wand with black mascara is shown alongside a mascara tube
nA gel eyebrow pencil with a fine point tip and a spoolie brush at the other end, the packaging is predominantly silver in color.
Brow pomade with gold packaging on a white background
swatch of clean lash mascara

The Eye Set

Eye & Brow

The complete set of eye essentials.

  •
    Solo Shadow
    Matte Eye Color

    A buildable, cream-to-powder shadow for a soft-matte wash of color. Apply with Brush No. 2 or your finger.

  •
    Brush No. 2
    Eyeshadow Brush

    A soft, dual-ended brush that can be used for a wash of color and precise lines.  

  •
    Clean Lash
    Lengthening Mascara
    Your go-to mascara for every day. It tints, lengthens and lifts lashes, with no smudging. Ever. See Full Details
  • Brow 1980
    Volumizing Pomade

    A nod to the brows of the ‘80s, this pomade gives you soft, fluffy brows with light hold and zero crunchiness. See Full Details

  •
    Brow 1990
    Sheer Gel Pencil

    A microfine gel pencil that fills and defines brows for soft, natural-looking fullness. See Full Details

     

Coming Soon • Get Notified
Weeks
Days
Hours
Minutes
You're Signed Up

What's Included

  • WHAT IT IS

    A buildable, talc-free, cream-to-powder single eyeshadow that is easy to use and gives a soft-matte wash of color for all-day wear.

    Designed to be applied with your finger or Brush No. 2, the impossible-to-mess-up formula creates a sheer wash of color that can be worn on its own for all-day wear or layered for added depth.  

  • SKIN BENEFITS

    Chamomile and calendula extracts known to help soothe the eye area.

    Magnolia bark extract known to help smooth the appearance of skin.

    Peptides known to help reduce the appearance of fine lines.

    Sunflower seed oil known to help nourish skin.

  • OUR STANDARDS

    CLEAN at MERIT   |   VEGAN   |   CRUELTY-FREE
    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    This product ships in our signature shipment packaging that is either recyclable, reusable or compostable.

    Learn More

  • WHAT IT IS

    A soft, dual-ended eyeshadow brush that can be used to create a wash of color and precise lines.

  • WHAT IT DOES

    Densely packed bristles deposit just the right amount of product for easy, buildable coverage

    Extra soft, vegan bristles are gentle on reactive skin

    Small enough to toss in your MERIT bag

  • OUR STANDARDS

    CLEAN at MERIT   |   VEGAN   |   CRUELTY-FREE
    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    Made with a 100% aluminum handle and ships in our signature FSC-certified paper packaging.

    Learn More

  • WHAT IT IS

    An everyday tubing mascara that defines, separates and lengthens lashes for a wide-awake look.

    Made to distribute the perfect amount of product, our precise brush curls and lifts, never clumps or flakes.

    Easy to remove with warm water and cleanser to protect lashes from the pulling and harsh removers required by most smudge-proof mascaras.

  • WHAT IT DOES

    Proprietary tubing technology wraps and defines each lash

    Fatty acids and olive oil esters condition lashes and vitamin B5 adds shine

    Plant-derived rice bran wax helps to structure and lengthen lashes

  • OUR STANDARDS

    CLEAN at MERIT   |   VEGAN   |   CRUELTY-FREE
    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    Ships in our signature FSC-certified paper packaging.

    Learn More

  • WHAT IT IS

    This tinted flexible pomade shapes and grooms your brows into place for natural, bold arches.

    Made with a mineral-based formula to provide flexible, all-day hold that never smudges or flakes.

  • WHAT IT DOES

    Kaolin clay and mineral pigments build natural-looking color

    Tapered precision brush makes it easy to coat every hair

  • OUR STANDARDS

    CLEAN at MERIT   |   VEGAN   |   CRUELTY-FREE
    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    Ships in our signature FSC-certified paper packaging.

    Learn More

  • WHAT IT IS

    A microfine gel pencil that fills and defines brows for soft, natural-looking fullness.

  • WHAT IT DOES

    Ultra-fine pencil creates soft strokes to add natural-looking fullness and definition

    Soft gel formula applies smoothly without tugging or pulling on delicate skin

    For the best results, roll the pencil up no more than 1 mm and apply using gentle strokes to prevent breakage

    Sunflower oil is rich in nourishing vitamin E and known to provide lightweight moisture

    Safflower extract is known to encourage softer, more supple hair.

    Hibiscus flower extract is rich in amino acids to help condition hair

    How to Use:

    Apply Brow 1980 to create volume and hold, then use Brow 1990’s precise tip to create soft strokes anywhere you want to fill in gaps or add definition.

  • OUR STANDARDS

    CLEAN at MERIT   |   VEGAN   |   CRUELTY-FREE
    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    This product ships in our signature shipment packaging that is either recyclable, reusable or compostable.

    Learn More

Our Standards

Clean at MERIT + EU-Compliant
Vegan + Leaping Bunny-Certified
Sustainability-Focused
All of our products are made with nourishing, skin-loving ingredients that help support the integrity of your skin and leave it looking better long after taking your makeup off.