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Gretchen's Everyday Essentials

Eyes & Lips

Everything Gretchen recommends for an easy, everyday look with color and texture to delight the senses.

  • Shade Slick
    Tinted Lip Oil

    A wash of moisturizing color for healthy lips all day.

  • Clean Lash
    Lengthening Mascara
    Your go-to mascara for every day. It tints, lengthens and lifts lashes, with no smudging. Ever. See Full Details
  • Signature Lip
    Lightweight Lipstick

    Lipstick you can live in™️  — Comfortable color that’s so lightweight, you’ll forget you’re wearing it. See Full Details

  • Brow 1980
    Volumizing Pomade

    A nod to the brows of the ‘80s, this pomade gives you soft, fluffy brows with light hold and zero crunchiness. See Full Details

What's Included

  • WHAT IT IS

    Somewhere between an oil and a light stain, this lip tint was made for whenever and wherever.

    Repeated use helps to maintain natural moisture levels in lips over time.
  • WHAT IT DOES

    Rosehip oil and omega 3, 6 and 9 essential fatty acids encourage healthy barrier function and provide antioxidant benefits

    Shea butter and grapeseed oils condition and soften lips

    Jojoba oil creates a protective barrier to help to lock in moisture
  • OUR STANDARDS

    CLEAN   |   VEGAN   |   CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    This product ships in our signature shipment packaging that is either recyclable, reusable or compostable.

    Learn More
  • WHAT IT IS

    An everyday tubing mascara that defines, separates and lengthens lashes for a wide-awake look.

    Made to distribute the perfect amount of product, our precise brush curls and lifts, never clumps or flakes.

    Easy to remove with warm water and cleanser to protect lashes from the pulling and harsh removers required by most smudge-proof mascaras.
  • WHAT IT DOES

    Proprietary tubing technology wraps and defines each lash

    Fatty acids and olive oil esters condition lashes and vitamin B5 adds shine

    Plant-derived rice bran wax helps to structure and lengthen lashes
  • OUR STANDARDS

    CLEAN   |   VEGAN   |   CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny. This product ships in our signature shipment packaging that is either recyclable, reusable or compostable.

    Learn More
  • WHAT IT IS

    Lipstick you can live in™️ — Comfortable color that’s so lightweight, you’ll forget you’re wearing it.
  • WHAT IT DOES

    Sheer satin-finish color, without the heaviness of a traditional lipstick.

    The Satin Shades:

    Ginger
    Slip
    Millenial
    Baby
    Cabo
    L'Avenue
    Tiger
    Fashion
    1990

    Provides saturated, soft matte color that stays comfortable all day. Features a plush, velvet texture for a soft, blurred finish.

    The Matte Shades:

    Equestrian
    Maison
    Court
    Power
    Vermillion
    Sunday
    Classic
    Antibes

  • OUR STANDARDS

    CLEAN | VEGAN | CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    This product component was made with a recyclable glass bottle and a cap made with 30% PCR. It ships in our signature packaging that is either recyclable, reusable or compostable.

    Learn More
  • WHAT IT IS

    This tinted flexible pomade shapes and grooms your brows into place for natural, bold arches.

    Made with a mineral-based formula to provide flexible, all-day hold that never smudges or flakes.
  • WHAT IT DOES

    Nourishing vitamin B5 adds flexibility and encourages fuller-looking brows

    Kaolin clay and mineral pigments build natural-looking color

    Tapered precision brush makes it easy to coat every hair
  • OUR STANDARDS

    CLEAN   |   VEGAN   |   CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    This product ships in our signature shipment packaging that is either recyclable, reusable or compostable.

    Learn More

Our Standards

Clean + EU-Compliant
Vegan + Leaping Bunny-Certified
Sustainability-Focused
All of our products are made with nourishing, non-pore clogging ingredients that help support the integrity of your skin and leave it looking better long after taking your makeup off.