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Gretchen's Everyday Essentials

Eyes & Lips

Everything Gretchen recommends for an easy, everyday look with color and texture to delight the senses.

  • Shade Slick
    Tinted Lip Oil
    A wash of moisturizing color for healthy lips all day. See Full Details
  • Clean Lash
    Lengthening Mascara
    Your go-to mascara for every day. It tints, lengthens and lifts lashes, with no smudging. Ever. See Full Details
  • Signature Lip
    Lightweight Lipstick

    Lipstick you can live in™️  — Comfortable color that’s so lightweight, you’ll forget you’re wearing it. See Full Details

  • Brow 1980
    Volumizing Pomade

    A nod to the brows of the ‘80s, this pomade gives you soft, fluffy brows with light hold and zero crunchiness. See Full Details

What's Included

  • WHAT IT IS

    Somewhere between an oil and a light stain, this lip tint was made for whenever and wherever.

    Repeated use helps to maintain natural moisture levels in lips over time.
  • WHAT IT DOES

    Rosehip oil and omega 3, 6 and 9 essential fatty acids encourage healthy barrier function and provide antioxidant benefits

    Shea butter and grapeseed oils condition and soften lips

    Jojoba oil creates a protective barrier to help to lock in moisture
  • OUR STANDARDS

    CLEAN   |   VEGAN   |   CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    This product ships in our signature shipment packaging that is either recyclable, reusable or compostable.

    Learn More
  • WHAT IT IS

    An everyday tubing mascara that defines, separates and lengthens lashes for a wide-awake look.

    Made to distribute the perfect amount of product, our precise brush curls and lifts, never clumps or flakes.

    Easy to remove with warm water and cleanser to protect lashes from the pulling and harsh removers required by most smudge-proof mascaras.
  • WHAT IT DOES

    Proprietary tubing technology wraps and defines each lash

    Fatty acids and olive oil esters condition lashes and vitamin B5 adds shine

    Plant-derived rice bran wax helps to structure and lengthen lashes
  • OUR STANDARDS

    CLEAN   |   VEGAN   |   CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny. This product ships in our signature shipment packaging that is either recyclable, reusable or compostable.

    Learn More
  • WHAT IT IS

    Sheer satin-finish color, without the heaviness of a traditional lipstick.

    The color is lightweight and buildable. Layer for saturated color, or add Shade Slick on top for a glossy finish.
  • WHAT IT DOES

    Plant-derived squalane and sunflower seed oil provide long-lasting moisture for a comfortable, light-as-air finish

    Papain enzyme helps soothe lips

    Stabilized vitamin C helps diffuse the appearance of fine lines

    Raspberry oil adds moisture and a light natural scent
  • OUR STANDARDS

    CLEAN | VEGAN | CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    This product component was made with 30% recycled plastic, and ships in our signature shipment packaging that is either recyclable, reusable or compostable.

    Learn More
  • WHAT IT IS

    This tinted flexible pomade shapes and grooms your brows into place for natural, bold arches.

    Made with a mineral-based formula to provide flexible, all-day hold that never smudges or flakes.
  • WHAT IT DOES

    Nourishing vitamin B5 adds flexibility and encourages fuller-looking brows

    Kaolin clay and mineral pigments build natural-looking color

    Tapered precision brush makes it easy to coat every hair
  • OUR STANDARDS

    CLEAN   |   VEGAN   |   CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    This product ships in our signature shipment packaging that is either recyclable, reusable or compostable.

    Learn More

Our Standards

Clean + EU-Compliant
Vegan + Leaping Bunny-Certified
Sustainability-Focused
All of our products are formulated in partnership with celebrity esthetician Biba de Sousa to be safe for acne-prone skin.