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Five Minute Morning
The Core Collection
The full five minute morning routine — everything you need to get ready in five minutes, nothing you don't.
What's Included
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WHAT IT IS
Get compliments on your skin, not your makeup. We designed this in place of all-over coverage, so you can make small edits only where you need them.
The Minimalist can also double as a contour. To sculpt and define, choose a shade three shades deeper than your base shade and blend with Brush No. 1 for a seamless finish.
Formulated in partnership with esthetician Biba de Sousa, whose No List includes another 72 potentially acne-triggering ingredients that we eliminate. -
WHAT IT DOES
Lightweight, hydrating formula wears throughout the day without settling into fine lines
Buildable light-to-medium coverage that stays breathable all day
Sea daffodil extract is known to help diminish the appearance of pigmentation and dark spots
Fatty acids condition skin and lock in moisture -
OUR STANDARDS
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WHAT IT IS
A foolproof, flexible balm that deposits a creamy, transparent veil of color to let your skin show through.
Formulated in partnership with esthetician Biba de Sousa, whose No List includes 72 potentially acne-triggering ingredients that we eliminate. -
WHAT IT DOES
Microfine pigment powders deposit a touch of color, without covering up natural skin texture
Light, balmy finish leaves a long-lasting glow that’s never cakey
Low weight emollient won’t clog pores
Vitamin E conditions skin -
OUR STANDARDS
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WHAT IT IS
Somewhere between an oil and a light stain, this lip tint was made for whenever and wherever.
Repeated use helps to maintain natural moisture levels in lips over time. -
WHAT IT DOES
Infused with rosehip oil rich in omega-3 fatty acids known to support a healthy skin barrier function.
Shea butter and grapeseed oils condition and soften lips
Moisturizing jojoba oil known to create a protective barrier to help to lock in moisture -
OUR STANDARDS
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WHAT IT IS
Brush No. 1 softly blends complexion products into your skin for a natural, airbrushed finish.
Made to complement The Minimalist, but perfect for buffing any product seamlessly into skin. -
WHAT IT DOES
Densely packed bristles make blending easy
Extra soft, vegan bristles are gentle on reactive skin
Small enough to toss in your MERIT bag -
OUR STANDARDS
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WHAT IT IS
A translucent, moisturizing highlighter that illuminates skin for that fresh-morning-dewdrop-on-a-flower-petal sheen.
Formulated in partnership with esthetician Biba de Sousa, whose No List includes another 72 potentially acne-triggering ingredients that we eliminate. -
WHAT IT DOES
The vitamin-rich base replenishes moisture for a dewy glow that lasts beyond makeup
Plant-based squalane locks in hydration, conditions skin and supports elasticity
Olive fruit oil nourishes skin with monounsaturated fatty acids and Vitamin E, a known antioxidant
Phytosterol and amino acid blend help to minimize moisture loss and promote healthy skin barrier function -
OUR STANDARDS
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WHAT IT IS
This tinted flexible pomade shapes and grooms your brows into place for natural, bold arches.
Made with a mineral-based formula to provide flexible, all-day hold that never smudges or flakes. -
WHAT IT DOES
Kaolin clay and mineral pigments build natural-looking color
Tapered precision brush makes it easy to coat every hair -
OUR STANDARDS
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WHAT IT IS
An everyday tubing mascara that defines, separates and lengthens lashes for a wide-awake look.
Made to distribute the perfect amount of product, our precise brush curls and lifts, never clumps or flakes.
Easy to remove with warm water and cleanser to protect lashes from the pulling and harsh removers required by most smudge-proof mascaras. -
WHAT IT DOES
Proprietary tubing technology wraps and defines each lash
Fatty acids and olive oil esters condition lashes and vitamin B5 adds shine
Plant-derived rice bran wax helps to structure and lengthen lashes -
OUR STANDARDS
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WHAT IT IS
An everyday tubing mascara that defines, separates and lengthens lashes for a wide-awake look.
Made to distribute the perfect amount of product, our precise brush curls and lifts, never clumps or flakes.
Easy to remove with warm water and cleanser to protect lashes from the pulling and harsh removers required by most smudge-proof mascaras. -
WHAT IT DOES
Proprietary tubing technology wraps and defines each lash
Fatty acids and olive oil esters condition lashes and vitamin B5 adds shine
Plant-derived rice bran wax helps to structure and lengthen lashes -
OUR STANDARDS
Our Standards
Clean at MERIT + EU-Compliant
Vegan + Leaping Bunny-Certified
Sustainability-Focused
All of our products are made with nourishing, skin-loving ingredients that help support the integrity of your skin and leave it looking better long after taking your makeup off.