Effective date: [February 2, 2023]


This Cookie Policy (“Policy”) will describe how Power Beauty Co. dba MERIT (“Merit”, “we”, “us” or “our”) uses cookies on We will also tell you which cookies we use and provide some information about third parties which also place cookies on our Site.

For more information on how we process your personal information through the use of cookies, please read our Privacy Policy available at:

What is a cookie?

Cookies are small text files that are stored on your device and which let us make your experience better and more efficient. They allow us to recognize your device and browser, and store information which we deem of importance for the improvement of our services.

We also use technologies similar to cookies such as pixels, beacons, tags, java scripts, etc. However, for simplicity we refer to them all together as cookies in this Policy.

You can find additional information about cookies, including information about adjusting Internet browser settings and deleting cookies, at

Types of cookies

Session Cookies and Persistent Cookies

  • Session cookies are stored temporarily on the memory of your devices while you are visiting the website and are erased once you close your browser session.
  • Persistent Cookies are stored for a predetermined amount of time, which varies from cookie to cookie. This storage is for longer than for the session cookies; however they also expire after some months. They aid us to understand whether you have previously visited our website or similar sites in the past.

First Party and Third Party Cookies

  • First Party cookies are set directly by the Site or by any of the subdomains of the Site, all of which are under our control.
  • Third Party cookies are set by the Site but can only be read by websites not managed by us, such as our sub-processors or other advertising and technology partners. 

Strictly Necessary Cookies and Non-Essential Cookies

  • Essential (strictly necessary) cookies are cookies required by the Site to perform its function / deliver the service required by the consumer, such as, for example, saving cookie preferences or securing our website and our services (e.g. to detect malicious brute force attacks).
  • Non-essential cookies are cookies which help us to improve our website as well as your overall user experience. We only use non-essential cookies where we have your consent.

How do we use cookies?

On the Site, we use persistent and session cookies, first-party and third party cookies and essential and non-essential cookies, as defined in the section above to enable, among others, the following functions:

  • Options for logging in that will authenticate you on the website, keep your login session active, and remember how you prefer to store your login information.
  • Tabbed information that keeps track of the tab or specific part of the website you are looking at.
  • Regional content to deliver material specific to a region and keep track of time zone settings.
  • The capability of the device to deliver various content depending on the browser device being used.

    What cookies do we use?

    Essential (Strictly Necessary) Cookies

    We may store cookies on your device if they are necessary to enable us to offer and provide our services. They are also required for you to navigate through the website and use its basic features, such as accessing secure areas of the website, opening navigation, displaying content. We also use cookies to ensure that we register the products in your shopping cart and to process payments securely. These cookies cannot be switched off and are set for very basic options on the website, such as logging in, forms and set preferences such as time zone or languages.

    Non-essential Cookies

    Analytic Cookies

    Analytic cookies or performance cookies are used to track website visitors and their user behavior. This data is then used to improve the way the website works and in turn, used to improve user experience. Analytic cookies may collect personal information, including the number of visitors to the Site, unique visitors where visitors have come to the Site from and the pages they visited, general world region (e.g. Europe).

    Advertising and Marketing Cookies

    These cookies are used to serve you with advertisements that may be relevant or of interest to you when you are browsing on the internet. They are mostly placed by third parties whenever you interact with their content on our website. They may also be used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign.

    These are also used to collect information about your interests and preferences for the purposes of what is called “interest-based advertising”. It is for companies to send you offers about products and services tailored to your inferred taste and needs. You may turn off these cookies; however, you may still receive advertisements, with the difference of these not being specifically tailored to you.

    How to block cookies

    You may stop or restrict the placement of cookies and other tracking technologies, such as pixel tags. You do this by blocking them on your device or by removing them and adjusting preferences on your browser. This may vary from device to device and from browser to browser.

    Please see the links below for guidance on how to modify your web browser’s settings on the most popular browsers:

    Once you correctly block cookies on your browser, parts of the website may become unavailable to you or may otherwise not function properly.

    How to opt-out of third party cookies and targeted ads

    To opt-out of tracking analytics placed by Google, you can opt-out by using this form. This works for all websites that use Google’s services to track and gather analytics data.

    To understand and responsibly manage cookies that enable interested-based ads we strongly recommend that you go to the website of the Digital Advertising Alliance (DAA) or to the website of the Network Advertising Initiative (NAI).

    To learn more, please visit Many of our third party service providers that serve interest-based advertisements to you across our services are members of the Network Advertising Initiative (NAI), or they follow the DAA’s Self-Regulatory Principles for Online Behavioral Advertising. You can choose to opt-out directly from these third parties by visiting their opt-out pages on the NAI website ( and DAA website ( However, please note that if you “opt-out” you will keep seeing links and online advertisements; however, they will not be specifically targeted to you or tailored to your interests.

    Cookie List






    Changes to this Policy

    More detail on how we and/or other companies use cookies is available at

    If you have any queries regarding this Policy please contact us, we will be happy to answer any questions you may have about this Cookie Policy.

    Contact Us

    (619) 614-7351
    750 N San Vicente Blvd
    West Hollywood, CA 90069