Minimalist Beauty

Simplify what it takes to get ready.

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Skin Centric Vegan Cruelty Free

Impossible to mess up products designed to meet the reality of your daily routine — this is makeup you can live in.

About Us

Bestsellers

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Shade Slick

Tinted Lip Oil
$16.80-$24
$16.80-$24

The Minimalist

Perfecting Complexion Stick
$38
$38

Flush Balm

Cheek Color
$30
$30

The Intro Set

Top-Rated Essentials
$130 $118
$130 $118

Brush No.1

Blending Brush
$32
$32

Great Skin Serum

Instant Glow Serum
$18-$38
$18-$38

Signature Lip

Lightweight Lipstick
$20.80-$26
$20.80-$26

Bronze Balm

Sheer Bronzer
$30
$30

Five Minute Morning

The Core Collection
$206 $176
$206 $176

Signature Lip Liner

Sheer Liner
$24
$24

The Eye Set

Eye & Brow
$120 $108
$120 $108

Day Glow

Highlighting Balm
$32
$32

Clean Lash

Lengthening Mascara
$26
$26

The Uniform

Tinted Mineral Sunscreen SPF 45
$38
$38

Solo Shadow

Eye Color
$23.40-$26
$23.40-$26

The Prep Set

Skin & Complexion
$146 $124
$146 $124
Logo of the National Eczema Association

Great Skin Moisturizer

Priming Moisturizer
$18-$38
$18-$38

The Cheek Set

MERIT Exclusive
$124 $112
$124 $112

Great Skin Double Cleanse

Makeup removing cleanser
$32
$32

Retrospect

L’Extrait de Parfum
$34-$92
$34-$92

The Complexion Set

Skin, Color, & Bronzer
$238 $218
$238 $218

Brow 1980

Volumizing Pomade
$24
$24

The Bestsellers Set

MERIT Exclusive
$146 $131
$146 $131

Brow 1990

Sheer Gel Pencil
$24
$24

The Icons Set

MERIT Exclusive
$142 $128
$142 $128

Brush No. 2

Eyeshadow Brush
$20
$20

The Full Collection

Limited Edition
$502 $427
$502 $427
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The Sets

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Five Minute Morning

The Core Collection
$206 $176
$206 $176

The Intro Set

Top-Rated Essentials
$130 $118
$130 $118

The Eye Set

Eye & Brow
$120 $108
$120 $108

The Prep Set

Skin & Complexion
$146 $124
$146 $124
The Sets
Shop All Sets

Five Minute Morning

The Core Collection
$206 $176
$206 $176

The Intro Set

Top-Rated Essentials
$130 $118
$130 $118

The Eye Set

Eye & Brow
$120 $108
$120 $108

The Prep Set

Skin & Complexion
$146 $124
$146 $124

The Lip Duo

Lip Essentials
$48 $44
$48 $44

The Bestsellers Set

MERIT Exclusive
$146 $131
$146 $131

The Color Trio

Limited Edition
$78 $66
$78 $66

The Cheek Set

MERIT Exclusive
$124 $112
$124 $112

The Brow Duo

Brow Essentials
$48 $44
$48 $44

The Complexion Set

Skin, Color, & Bronzer
$238 $218
$238 $218

The Icons Set

MERIT Exclusive
$142 $128
$142 $128

The Great Skin Trio

Skincare Essentials
$108 $96
$108 $96

The Full Collection

Limited Edition
$502 $427
$502 $427

The Signature Bag

It’s not for sale, but it does still ship free with your first order.

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