A lightweight, buildable formula that visibly blurs imperfections and evens skin tone for natural-looking coverage clinically proven to wear all day.

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Clinically Proven Formula

*All-day wear
* Sweat-resistant
* Humidity-resistant
* Water-resistant
* Non-comedogenic
* Safe for sensitive skin

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Consumer Perception Results

After 8 hours of wear (The Minimalist only):

In a consumer-perception study on 51 volunteers (ages 20 to 60) across skin types and skin tones measured 8-hours after application.
* 100% said my skin feels comfortable
* 100% said it looks natural on skin
* 98% said it creates healthy looking skin
* 98% said it visibly improves skin texture

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Not Just a foundation

We intentionally designed The Minimalist with a precise, rounded tip so it’s easy to use in multiple ways throughout your routine.

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