Minimalist Beauty

Simplify what it takes to get ready.

Skin Centric Vegan Cruelty Free

Impossible to mess up products designed to meet the reality of your daily routine — this is makeup you can live in.

About Us

The Signature Bag

Reusable, washable, and made to last. Ships free with every first order — only at MERIT.

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The Welcome Set

Our best-selling essentials, together in a limited edition set to celebrate our arrival in The Netherlands.