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Gab's Everyday Look

The essentials that Gab recommends for an easy, everyday makeup look.

  • Shade Slick
    Tinted Lip Oil
    A wash of moisturizing color for healthy lips all day. See Full Details
  • Day Glow
    Highlighting Balm

    Made for daytime, this highlighter gives a dewy, balmy sheen with zero sparkle. See Full Details

  • Great Skin
    Instant Glow Serum

    A lightweight, bi-phase serum (50ml) that instantly hydrates and plumps skin for a healthy glow. See Full Details

  • Bronze Balm
    Sheer Bronzer
    The easiest bronzer ever. A sheer, buildable formula that gives a wash of natural warmth and depth. See Full Details
  • Clean Lash
    Lengthening Mascara
    Your go-to mascara for every day. It tints, lengthens and lifts lashes, with no smudging. Ever. See Full Details
  • Brow 1980
    Volumizing Pomade
    A nod to the brows of the ‘80s, this pomade adds color and volume for healthy, fluffy arches. See Full Details
  • Solo Shadow
    Matte Eye Color

    A buildable, cream-to-powder shadow for a soft-matte wash of color. Apply with Brush No. 2 or your finger.

  • Brush No. 2
    Eyeshadow Brush

    A soft, dual-ended brush that can be used for a wash of color and precise lines.  

What's Included

  • WHAT IT IS

    Somewhere between an oil and a light stain, this lip tint was made for whenever and wherever.

    Repeated use helps to maintain natural moisture levels in lips over time.
  • WHAT IT DOES

    Rosehip oil and omega 3, 6 and 9 essential fatty acids encourage healthy barrier function and provide antioxidant benefits

    Shea butter and grapeseed oils condition and soften lips

    Jojoba oil creates a protective barrier to help to lock in moisture
  • OUR STANDARDS

    CLEAN   |   VEGAN   |   CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    This product ships in our signature shipment packaging that is either recyclable, reusable or compostable.

    Learn More
  • WHAT IT IS

    A translucent, moisturizing highlighter that illuminates skin for that fresh-morning-dewdrop-on-a-flower-petal sheen.

    Formulated in partnership with esthetician Biba de Sousa, whose No List includes another 72 potentially acne-triggering ingredients that we eliminate.
  • WHAT IT DOES

    The vitamin-rich base replenishes moisture for a dewy glow that lasts beyond makeup

    Plant-based squalane locks in hydration, conditions skin and supports elasticity

    Olive fruit oil nourishes skin with monounsaturated fatty acids and Vitamin E, a known antioxidant

    Phytosterol and amino acid blend help to minimize moisture loss and promote healthy skin barrier function
  • OUR STANDARDS

    CLEAN   |   VEGAN   |   CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    This product ships in our signature shipment packaging that is either recyclable, reusable or compostable.

    Learn More
  • WHAT IT IS

    A lightweight, bi-phase serum that instantly hydrates and plumps skin for a healthy glow.

    Designed to complement The Minimalist but can be used with any complexion product to give skin a healthy glow.

    Non-comedogenic formula that is suitable for all skin types, including sensitive and acne-prone skin.

    Formulated in partnership with esthetician Biba de Sousa, whose No List includes 73 potentially acne-triggering ingredients that we eliminate.
  • WHAT IT DOES

    Weightless formula absorbs quickly into skin with zero residue, leaving it plumped, hydrated, and prepped for makeup.

    4 types of hyaluronic acid target multiple layers of skin to lock in hydration for all-day moisture.

    Niacinamide helps brighten skin and smooth texture.

    Caffeine-rich cacao seed extract stimulates blood flow for an immediate plumping effect.

    Japanese goldthread root helps soothe skin.

    pH-balanced to support a healthy skin barrier over time.
  • OUR STANDARDS

    CLEAN   |   VEGAN   |   CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    This product component was made with a recyclable glass bottle and a cap made with 30% PCR. It ships in our signature packaging that is either recyclable, reusable or compostable.

    Learn More
  • WHAT IT IS

    A foolproof, flexible balm that deposits a creamy, transparent veil of color to let your skin show through.

    Formulated in partnership with esthetician Biba de Sousa, whose No List includes 72 potentially acne-triggering ingredients that we eliminate.
  • WHAT IT DOES

    Sheer, buildable cream formula that’s impossible to mess up

    Creates natural warmth and soft definition without any orangeness or streaks.

    Blendable formula for a second-skin finish that’s never cakey

    Fatty acids condition skin and lock in moisture

    Formulated without acne-triggering ingredients

    Made with 43% recycled plastic and ships in our signature packaging that is either recyclable, reusable, or compostable

    To Use: For warmth, use the wide side to swipe anywhere the sun naturally hits. To sculpt, use the narrow side for precise application. Blend with Brush No. 1 or your fingers.
  • OUR STANDARDS

    CLEAN   |   VEGAN   |   CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    This product component was made with 43% recycled plastic, and ships in our signature shipment packaging that is either recyclable, reusable or compostable.

    Learn More
  • WHAT IT IS

    An everyday tubing mascara that defines, separates and lengthens lashes for a wide-awake look.

    Made to distribute the perfect amount of product, our precise brush curls and lifts, never clumps or flakes.

    Easy to remove with warm water and cleanser to protect lashes from the pulling and harsh removers required by most smudge-proof mascaras.
  • WHAT IT DOES

    Proprietary tubing technology wraps and defines each lash

    Fatty acids and olive oil esters condition lashes and vitamin B5 adds shine

    Plant-derived rice bran wax helps to structure and lengthen lashes
  • OUR STANDARDS

    CLEAN   |   VEGAN   |   CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny. This product ships in our signature shipment packaging that is either recyclable, reusable or compostable.

    Learn More
  • WHAT IT IS

    This tinted flexible pomade shapes and grooms your brows into place for natural, bold arches.

    Made with a mineral-based formula to provide flexible, all-day hold that never smudges or flakes.
  • WHAT IT DOES

    Nourishing vitamin B5 adds flexibility and encourages fuller-looking brows

    Kaolin clay and mineral pigments build natural-looking color

    Tapered precision brush makes it easy to coat every hair
  • OUR STANDARDS

    CLEAN   |   VEGAN   |   CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    This product ships in our signature shipment packaging that is either recyclable, reusable or compostable.

    Learn More
  • WHAT IT IS

    A buildable, talc-free, cream-to-powder single eyeshadow that is easy to use and gives a soft-matte wash of color for all-day wear.

    Designed to be applied with your finger or Brush No. 2, the impossible-to-mess-up formula creates a sheer wash of color that can be worn on its own for all-day wear or layered for added depth.  
  • SKIN BENEFITS

    Chamomile and calendula extracts help to soothe the eye area.

    Magnolia bark extract helps to smooth the appearance of skin.

    Peptides help to reduce the appearance of fine lines.

    Sunflower seed oil helps to nourish skin.
  • OUR STANDARDS

    CLEAN   |   VEGAN   |   CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    This product ships in our signature shipment packaging that is either recyclable, reusable or compostable.

    Learn More
  • WHAT IT IS

    A soft, dual-ended eyeshadow brush that can be used to create a wash of color and precise lines.
  • WHAT IT DOES

    Densely packed bristles deposit just the right amount of product for easy, buildable coverage

    Extra soft, vegan bristles are gentle on reactive skin

    Small enough to toss in your MERIT bag
  • OUR STANDARDS

    CLEAN   |   VEGAN   |   CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    This product ships in our signature shipment packaging that is either recyclable, reusable or compostable.

    Learn More

Our Standards

Clean + EU-Compliant
Vegan + Leaping Bunny-Certified
Sustainability-Focused
All of our products are formulated in partnership with celebrity esthetician Biba de Sousa to be safe for acne-prone skin.