Ashley's Perfect Base

Everything you need for a dewy, glowing base.

  •
    Brush No.1
    Blending Brush

    The No.1 tool in your kit — use it to blend your complexion products and you won't be able to tell where your skin and your makeup meet. See Full Details

  •
    Flush Balm
    Cheek Color

    A cream tint that melts into skin for lit-from-within color that stays flush all day. See Full Details

  •
    Great Skin Moisturizer
    Priming Moisturizer

    This lightweight cream (50 ml) does it all — it preps skin for makeup application and wear, helps soothe the skin barrier, provides time-release hydration throughout the day, and makes skin feel firmer and more elastic in just one week. See Full Details

  •
    The Minimalist
    Perfecting Complexion Stick

    It's not a foundation or a concealer, but it’ll replace both in your makeup bag.

  • Free Shipping & Returns

What's Included

  • WHAT IT IS

    Brush No. 1 softly blends complexion products into your skin for a natural, airbrushed finish.

    Made to complement The Minimalist, but perfect for buffing any product seamlessly into skin.

  • WHAT IT DOES

    Densely packed bristles make blending easy

    Extra soft, vegan bristles are gentle on reactive skin

    Small enough to toss in your MERIT bag

  • OUR STANDARDS

    CLEAN   |   VEGAN   |   CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    This product ships in our signature shipment packaging that is either recyclable, reusable or compostable.

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  • WHAT IT IS

    A foolproof, flexible balm that deposits a creamy, transparent veil of color to let your skin show through.

    Formulated in partnership with esthetician Biba de Sousa, whose No List includes 72 potentially acne-triggering ingredients that we eliminate.

  • WHAT IT DOES

    Microfine pigment powders deposit a touch of color, without covering up natural skin texture

    Light, balmy finish leaves a long-lasting glow that’s never cakey

    Low weight emollient won’t clog pores

    Vitamin E conditions skin

  • OUR STANDARDS

    CLEAN   |   VEGAN   |   CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    You may receive our original grey or our updated gold component in your order — click into each shade to see which it ships in. To be considerate to our environment, this is a rolling change so we aren't disposing of any product. The component color doesn't impact shade, formula or size.

    This product component was made with 43% recycled plastic, and ships in our signature shipment packaging that is either recyclable, reusable or compostable.

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  • WHAT IT IS

    Lightweight formula absorbs quickly into the skin with zero residue, so makeup goes on smooth and wears better throughout the day.

  • WHAT IT DOES

    Features our proprietary Great Skin™ Complex with peptides, spermidine, and barrier polysaccharides to help support the appearance of skin elasticity, firmness and tone.

    Oat extract and glycerin help soothe and moisturize skin.

    Hyaluronic acid provides deep hydration.

    Biomimetic emulsifiers give a blurred, cashmere-like finish. pH-balanced to support a healthy skin barrier.

    Designed to be used with Great Skin™ Serum for enhanced efficacy.

    Non-comedogenic, Dermatologist-tested, Fragrance-free

  • OUR STANDARDS

    CLEAN   |   VEGAN   |   CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    Learn More

  • WHAT IT IS

    Get compliments on your skin, not your makeup.

    We designed this in place of all-over coverage, so you can make small edits only where you need them.

    The Minimalist can also double as a contour. To sculpt and define, choose a shade three shades deeper than your base shade and blend with Brush No. 1 for a seamless finish.

    Formulated in partnership with esthetician Biba de Sousa, whose No List includes another 72 potentially acne-triggering ingredients that we eliminate.

  • WHAT IT DOES

    Lightweight, hydrating formula wears throughout the day without settling into fine lines

    Buildable light-to-medium coverage that stays breathable all day

    Sea daffodil extract helps diminish the appearance of pigmentation and dark spots

    Fatty acids condition skin and lock in moisture

  • OUR STANDARDS

    CLEAN   |   VEGAN   |   CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    This product component was made with 43% recycled plastic, and ships in our signature shipment packaging that is either recyclable, reusable or compostable.

    Learn More

Our Standards

Clean + EU-Compliant
Vegan + Leaping Bunny-Certified
Sustainability-Focused
All of our products are made with nourishing, non-pore clogging ingredients that help support the integrity of your skin and leave it looking better long after taking your makeup off.