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Ashley's Full Routine

Ashley's full, fool-proof makeup routine for a glowy winter beat.
  • The Minimalist
    Perfecting Complexion Stick
  • Flush Balm
    Cheek Color

    A cream tint that melts into skin for lit-from-within color that stays flush all day. See Full Details

  • Brush No.1
    Blending Brush

    The No.1 tool in your kit — use it to blend your complexion products and you won't be able to tell where your skin and your makeup meet. See Full Details

  • Bronze Balm
    Sheer Bronzer
    The easiest bronzer ever. A sheer, buildable formula that gives a wash of natural warmth and depth. See Full Details
  • Signature Lip
    Lightweight Lipstick

    Lipstick you can live in™️  — Comfortable color that’s so lightweight, you’ll forget you’re wearing it. See Full Details

  • Brow 1980
    Volumizing Pomade
    A nod to the brows of the ‘80s, this pomade adds color and volume for healthy, fluffy arches. See Full Details
  • Great Skin
    Instant Glow Serum

    A lightweight, bi-phase serum (50ml) that instantly hydrates and plumps skin for a healthy glow. See Full Details

What's Included

  • WHAT IT IS

    Get compliments on your skin, not your makeup.

    We designed this in place of all-over coverage, so you can make small edits only where you need them.

    The Minimalist can also double as a contour. To sculpt and define, choose a shade three shades deeper than your base shade and blend with Brush No. 1 for a seamless finish.

    Formulated in partnership with esthetician Biba de Sousa, whose No List includes another 72 potentially acne-triggering ingredients that we eliminate.
  • WHAT IT DOES

    Lightweight, hydrating formula wears throughout the day without settling into fine lines

    Buildable light-to-medium coverage that stays breathable all day

    Sea daffodil extract helps diminish the appearance of pigmentation and dark spots

    Fatty acids condition skin and lock in moisture
  • OUR STANDARDS

    CLEAN   |   VEGAN   |   CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    This product component was made with 43% recycled plastic, and ships in our signature shipment packaging that is either recyclable, reusable or compostable.

    Learn More
  • WHAT IT IS

    A foolproof, flexible balm that deposits a creamy, transparent veil of color to let your skin show through.

    Formulated in partnership with esthetician Biba de Sousa, whose No List includes 72 potentially acne-triggering ingredients that we eliminate.
  • WHAT IT DOES

    Microfine pigment powders deposit a touch of color, without covering up natural skin texture

    Light, balmy finish leaves a long-lasting glow that’s never cakey

    Low weight emollient won’t clog pores

    Vitamin E conditions skin
  • OUR STANDARDS

    CLEAN   |   VEGAN   |   CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    You may receive our original grey or our updated gold component in your order — click into each shade to see which it ships in. To be considerate to our environment, this is a rolling change so we aren't disposing of any product. The component color doesn't impact shade, formula or size.

    This product component was made with 43% recycled plastic, and ships in our signature shipment packaging that is either recyclable, reusable or compostable.

    Learn More
  • WHAT IT IS

    Brush No. 1 softly blends complexion products into your skin for a natural, airbrushed finish.

    Made to complement The Minimalist, but perfect for buffing any product seamlessly into skin.
  • WHAT IT DOES

    Densely packed bristles make blending easy

    Extra soft, vegan bristles are gentle on reactive skin

    Small enough to toss in your MERIT bag
  • OUR STANDARDS

    CLEAN   |   VEGAN   |   CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    This product ships in our signature shipment packaging that is either recyclable, reusable or compostable.

    Learn More
  • WHAT IT IS

    A foolproof, flexible balm that deposits a creamy, transparent veil of color to let your skin show through.

    Formulated in partnership with esthetician Biba de Sousa, whose No List includes 72 potentially acne-triggering ingredients that we eliminate.
  • WHAT IT DOES

    Sheer, buildable cream formula that’s impossible to mess up

    Creates natural warmth and soft definition without any orangeness or streaks.

    Blendable formula for a second-skin finish that’s never cakey

    Fatty acids condition skin and lock in moisture

    Formulated without acne-triggering ingredients

    Made with 43% recycled plastic and ships in our signature packaging that is either recyclable, reusable, or compostable

    To Use: For warmth, use the wide side to swipe anywhere the sun naturally hits. To sculpt, use the narrow side for precise application. Blend with Brush No. 1 or your fingers.
  • OUR STANDARDS

    CLEAN   |   VEGAN   |   CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    This product component was made with 43% recycled plastic, and ships in our signature shipment packaging that is either recyclable, reusable or compostable.

    Learn More
  • WHAT IT IS

    Sheer satin-finish color, without the heaviness of a traditional lipstick.

    The color is lightweight and buildable. Layer for saturated color, or add Shade Slick on top for a glossy finish.
  • WHAT IT DOES

    Plant-derived squalane and sunflower seed oil provide long-lasting moisture for a comfortable, light-as-air finish

    Papain enzyme helps soothe lips

    Stabilized vitamin C helps diffuse the appearance of fine lines

    Raspberry oil adds moisture and a light natural scent
  • OUR STANDARDS

    CLEAN | VEGAN | CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    This product component was made with 30% recycled plastic, and ships in our signature shipment packaging that is either recyclable, reusable or compostable.

    Learn More
  • WHAT IT IS

    This tinted flexible pomade shapes and grooms your brows into place for natural, bold arches.

    Made with a mineral-based formula to provide flexible, all-day hold that never smudges or flakes.
  • WHAT IT DOES

    Nourishing vitamin B5 adds flexibility and encourages fuller-looking brows

    Kaolin clay and mineral pigments build natural-looking color

    Tapered precision brush makes it easy to coat every hair
  • OUR STANDARDS

    CLEAN   |   VEGAN   |   CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    This product ships in our signature shipment packaging that is either recyclable, reusable or compostable.

    Learn More
  • WHAT IT IS

    A lightweight, bi-phase serum that instantly hydrates and plumps skin for a healthy glow.

    Designed to complement The Minimalist but can be used with any complexion product to give skin a healthy glow.

    Non-comedogenic formula that is suitable for all skin types, including sensitive and acne-prone skin.

    Formulated in partnership with esthetician Biba de Sousa, whose No List includes 73 potentially acne-triggering ingredients that we eliminate.
  • WHAT IT DOES

    Weightless formula absorbs quickly into skin with zero residue, leaving it plumped, hydrated, and prepped for makeup.

    4 types of hyaluronic acid target multiple layers of skin to lock in hydration for all-day moisture.

    Niacinamide helps brighten skin and smooth texture.

    Caffeine-rich cacao seed extract stimulates blood flow for an immediate plumping effect.

    Japanese goldthread root helps soothe skin.

    pH-balanced to support a healthy skin barrier over time.
  • OUR STANDARDS

    CLEAN   |   VEGAN   |   CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    This product component was made with a recyclable glass bottle and a cap made with 30% PCR. It ships in our signature packaging that is either recyclable, reusable or compostable.

    Learn More

Our Standards

Clean + EU-Compliant
Vegan + Leaping Bunny-Certified
Sustainability-Focused
All of our products are formulated in partnership with celebrity esthetician Biba de Sousa to be safe for acne-prone skin.