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Ashley's Full Routine
Ashley's full, fool-proof makeup routine for a glowy winter beat.
The Minimalist
Perfecting Complexion Stick
Flush Balm
Cheek Color

A cream tint that melts into skin for lit-from-within color that stays flush all day. See Full Details

Brush No.1
Blending Brush

The No.1 tool in your kit — use it to blend your complexion products and you won't be able to tell where your skin and your makeup meet. See Full Details

Bronze Balm
Sheer Bronzer
The easiest bronzer ever. A sheer, buildable formula that gives a wash of natural warmth and depth. See Full Details
Brow 1980
Volumizing Pomade
A nod to the brows of the ‘80s, this pomade adds color and volume for healthy, fluffy arches. See Full Details
Signature Lip
Lightweight Lipstick

Lipstick you can live in™️  — Comfortable color that’s so lightweight, you’ll forget you’re wearing it. See Full Details

Great Skin
Instant Glow Serum

A lightweight, bi-phase serum (50ml) that instantly hydrates and plumps skin for a healthy glow. See Full Details

What's Included
  • Get compliments on your skin, not your makeup.

    We designed this in place of all-over coverage, so you can make small edits only where you need them.

    The Minimalist can also double as a contour. To sculpt and define, choose a shade three shades deeper than your base shade and blend with Brush No. 1 for a seamless finish.

    Formulated in partnership with esthetician Biba de Sousa, whose No List includes another 72 potentially acne-triggering ingredients that we eliminate.
  • Lightweight, hydrating formula wears throughout the day without settling into fine lines

    Buildable light-to-medium coverage that stays breathable all day

    Sea daffodil extract helps diminish the appearance of pigmentation and dark spots

    Fatty acids condition skin and lock in moisture
  • CLEAN   |   VEGAN   |   CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    This product component was made with 43% recycled plastic, and ships in our signature shipment packaging that is either recyclable, reusable or compostable.

    Learn More
  • A foolproof, flexible balm that deposits a creamy, transparent veil of color to let your skin show through.

    Formulated in partnership with esthetician Biba de Sousa, whose No List includes 72 potentially acne-triggering ingredients that we eliminate.
  • Microfine pigment powders deposit a touch of color, without covering up natural skin texture

    Light, balmy finish leaves a long-lasting glow that’s never cakey

    Low weight emollient won’t clog pores

    Vitamin E conditions skin
  • CLEAN   |   VEGAN   |   CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    You may receive our original grey or our updated gold component in your order — click into each shade to see which it ships in. To be considerate to our environment, this is a rolling change so we aren't disposing of any product. The component color doesn't impact shade, formula or size.

    This product component was made with 43% recycled plastic, and ships in our signature shipment packaging that is either recyclable, reusable or compostable.

    Learn More
  • Brush No. 1 softly blends complexion products into your skin for a natural, airbrushed finish.

    Made to complement The Minimalist, but perfect for buffing any product seamlessly into skin.
  • Densely packed bristles make blending easy

    Extra soft, vegan bristles are gentle on reactive skin

    Small enough to toss in your MERIT bag
  • CLEAN   |   VEGAN   |   CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    This product ships in our signature shipment packaging that is either recyclable, reusable or compostable.

    Learn More
  • A foolproof, flexible balm that deposits a creamy, transparent veil of color to let your skin show through.

    Formulated in partnership with esthetician Biba de Sousa, whose No List includes 72 potentially acne-triggering ingredients that we eliminate.
  • Sheer, buildable cream formula that’s impossible to mess up

    Creates natural warmth and soft definition without any orangeness or streaks.

    Blendable formula for a second-skin finish that’s never cakey

    Fatty acids condition skin and lock in moisture

    Formulated without acne-triggering ingredients

    Made with 43% recycled plastic and ships in our signature packaging that is either recyclable, reusable, or compostable

    To Use: For warmth, use the wide side to swipe anywhere the sun naturally hits. To sculpt, use the narrow side for precise application. Blend with Brush No. 1 or your fingers.
  • CLEAN   |   VEGAN   |   CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    This product component was made with 43% recycled plastic, and ships in our signature shipment packaging that is either recyclable, reusable or compostable.

    Learn More
  • This tinted flexible pomade shapes and grooms your brows into place for natural, bold arches.

    Made with a mineral-based formula to provide flexible, all-day hold that never smudges or flakes.
  • Nourishing vitamin B5 adds flexibility and encourages fuller-looking brows

    Kaolin clay and mineral pigments build natural-looking color

    Tapered precision brush makes it easy to coat every hair
  • CLEAN   |   VEGAN   |   CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    This product ships in our signature shipment packaging that is either recyclable, reusable or compostable.

    Learn More
  • Sheer satin-finish color, without the heaviness of a traditional lipstick.

    The color is lightweight and buildable. Layer for saturated color, or add Shade Slick on top for a glossy finish.
  • Plant-derived squalane and sunflower seed oil provide long-lasting moisture for a comfortable, light-as-air finish

    Papain enzyme helps soothe lips

    Stabilized vitamin C helps diffuse the appearance of fine lines

    Raspberry oil adds moisture and a light natural scent
  • CLEAN | VEGAN | CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    This product component was made with 30% recycled plastic, and ships in our signature shipment packaging that is either recyclable, reusable or compostable.

    Learn More
  • A lightweight, bi-phase serum that instantly hydrates and plumps skin for a healthy glow.

    Designed to complement The Minimalist but can be used with any complexion product to give skin a healthy glow.

    Non-comedogenic formula that is suitable for all skin types, including sensitive and acne-prone skin.

    Formulated in partnership with esthetician Biba de Sousa, whose No List includes 73 potentially acne-triggering ingredients that we eliminate.
  • Weightless formula absorbs quickly into skin with zero residue, leaving it plumped, hydrated, and prepped for makeup.

    4 types of hyaluronic acid target multiple layers of skin to lock in hydration for all-day moisture.

    Niacinamide helps brighten skin and smooth texture.

    Caffeine-rich cacao seed extract stimulates blood flow for an immediate plumping effect.

    Japanese goldthread root helps soothe skin.

    pH-balanced to support a healthy skin barrier over time.
  • CLEAN   |   VEGAN   |   CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    This product component was made with a recyclable glass bottle and a cap made with 30% PCR. It ships in our signature packaging that is either recyclable, reusable or compostable.

    Learn More
Our Standards
Clean + EU-Compliant
Vegan + Leaping Bunny-Certified
Sustainability-Focused
All of our products are formulated in partnership with celebrity esthetician Biba de Sousa to be safe for acne-prone skin.