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MERIT is the antidote to the oversaturated world of beauty. We reimagine luxury beauty by making it clean, well-edited, and accessible — essentials that have earned a place on your vanity.

As a special offer, get our signature makeup bag free with your first order. It's reusable, washable, and made to last, so you only ever need one.

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About Us

Minimalist Beauty

A shift to minimalist beauty is liberating.
Forbes
A minimalist’s dream.
VOGUE
MERIT is a makeup minimalist’s dream.
Allure
MERIT [is] bringing luxury back to minimalism.
InStyle
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