Gretchen's Essentials

The four summer essentials.

  •
    Shade Slick
    Tinted Lip Oil

    A wash of moisturizing color for healthy lips all day — now available in a new, pearlescent finish.

  •
    Brow 1980
    Volumizing Pomade

    A nod to the brows of the ‘80s, this pomade gives you soft, fluffy brows with light hold and zero crunchiness. See Full Details

  •
    Bronze Balm
    Sheer Bronzer
    The easiest bronzer ever. A sheer, buildable formula that gives a wash of natural warmth and depth. See Full Details
  • Flush Balm
    Cheek Color

    A cream tint that melts into skin for lit-from-within color that stays flush all day. See Full Details

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What's Included

  • WHAT IT IS

    Somewhere between an oil and a light stain, this lip tint was made for whenever and wherever.

    Repeated use helps to maintain natural moisture levels in lips over time.

  • WHAT IT DOES

    Infused with rosehip oil rich in omega-3 fatty acids known to support a healthy skin barrier function.

    Shea butter and grapeseed oils condition and soften lips

    Moisturizing jojoba oil known to create a protective barrier to help to lock in moisture

  • OUR STANDARDS

    CLEAN at MERIT   |   VEGAN   |   CRUELTY-FREE
    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    This product ships in our signature shipment packaging that is either recyclable, reusable or compostable.

    Learn More

  • WHAT IT IS

    This tinted flexible pomade shapes and grooms your brows into place for natural, bold arches.

    Made with a mineral-based formula to provide flexible, all-day hold that never smudges or flakes.

  • WHAT IT DOES

    Kaolin clay and mineral pigments build natural-looking color

    Tapered precision brush makes it easy to coat every hair

  • OUR STANDARDS

    CLEAN at MERIT   |   VEGAN   |   CRUELTY-FREE
    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    Ships in our signature FSC-certified paper packaging.

    Learn More

  • WHAT IT IS

    A foolproof, flexible balm that deposits a creamy, transparent veil of color to let your skin show through.

    Formulated in partnership with esthetician Biba de Sousa, whose No List includes 72 potentially acne-triggering ingredients that we eliminate.

  • WHAT IT DOES

    Sheer, buildable cream formula that’s impossible to mess up

    Creates natural warmth and soft definition without any orangeness or streaks.

    Blendable formula for a second-skin finish that’s never cakey

    Fatty acids condition skin and lock in moisture

    Made with 43% recycled plastic and ships in our signature FSC-certified paper packaging.

    To Use: For warmth, use the wide side to swipe anywhere the sun naturally hits. To sculpt, use the narrow side for precise application. Blend with Brush No. 1 or your fingers.

  • OUR STANDARDS

    CLEAN at MERIT   |   VEGAN   |   CRUELTY-FREE
    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    Made with 43% recycled plastic and ships in our signature FSC-certified paper packaging.

    Learn More

  • WHAT IT IS

    A foolproof, flexible balm that deposits a creamy, transparent veil of color to let your skin show through.

    Formulated in partnership with esthetician Biba de Sousa, whose No List includes 72 potentially acne-triggering ingredients that we eliminate.

  • WHAT IT DOES

    Microfine pigment powders deposit a touch of color, without covering up natural skin texture

    Light, balmy finish leaves a long-lasting glow that’s never cakey

    Low weight emollient won’t clog pores

    Vitamin E conditions skin

  • OUR STANDARDS

    CLEAN at MERIT   |   VEGAN   |   CRUELTY-FREE
    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    Made with 43% post-consumer recycled plastic and ships in our signature FSC-certified paper packaging.

    Learn More

Our Standards

Clean at MERIT + EU-Compliant
Vegan + Leaping Bunny-Certified
Sustainability-Focused
All of our products are made with nourishing, skin-loving ingredients that help support the integrity of your skin and leave it looking better long after taking your makeup off.