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The Five Minute Morning collection, including Brush No.1 , Brow 1980, The Minimalist, Clean Lash, Shade Slick, Flush Balm and Day Glow.
A stick concealer product with MERIT written on it, with the cap removed, showing the product in a shade of medium skin tone.
A bottle of Merit lip oil in shade Taupe displayed next to its applicator.
Brow pomade with gold packaging on a white background.
A black makeup brush with a white bristle head, standing upright.
Clean Lash Mascara wand with black mascara is shown alongside a mascara tube.
A stick highlighter with the brand name MERIT written on it, with the product cap removed, revealing the highlighter balm.
A cream blush balm by Merit Beauty in color Beverly Hills and gold body.
Five Minute Morning
The Core Collection
The full five minute morning routine — everything you need to get ready in five minutes, nothing you don't.
What's Included
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WHAT IT IS
Get compliments on your skin, not your makeup. We designed this in place of all-over coverage, so you can make small edits only where you need them.
The Minimalist can also double as a contour. To sculpt and define, choose a shade three shades deeper than your base shade and blend with Brush No. 1 for a seamless finish.
Formulated in partnership with esthetician Biba de Sousa, whose No List includes another 72 potentially acne-triggering ingredients that we eliminate. -
WHAT IT DOES
Lightweight, hydrating formula wears throughout the day without settling into fine lines
Buildable light-to-medium coverage that stays breathable all day
Sea daffodil extract is known to help diminish the appearance of pigmentation and dark spots
Fatty acids condition skin and lock in moisture -
OUR STANDARDS
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WHAT IT IS
A foolproof, flexible balm that deposits a creamy, transparent veil of color to let your skin show through.
Formulated in partnership with esthetician Biba de Sousa, whose No List includes 72 potentially acne-triggering ingredients that we eliminate. -
WHAT IT DOES
Microfine pigment powders deposit a touch of color, without covering up natural skin texture
Light, balmy finish leaves a long-lasting glow that’s never cakey
Low weight emollient won’t clog pores
Vitamin E conditions skin -
OUR STANDARDS
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WHAT IT IS
Somewhere between an oil and a light stain, this lip tint was made for whenever and wherever.
Repeated use helps to maintain natural moisture levels in lips over time. -
WHAT IT DOES
Infused with rosehip oil rich in omega-3 fatty acids known to support a healthy skin barrier function.
Shea butter and grapeseed oils condition and soften lips
Moisturizing jojoba oil known to create a protective barrier to help to lock in moisture -
OUR STANDARDS
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WHAT IT IS
Brush No. 1 softly blends complexion products into your skin for a natural, airbrushed finish.
Made to complement The Minimalist, but perfect for buffing any product seamlessly into skin. -
WHAT IT DOES
Densely packed bristles make blending easy
Extra soft, vegan bristles are gentle on reactive skin
Small enough to toss in your MERIT bag -
OUR STANDARDS
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WHAT IT IS
A translucent, moisturizing highlighter that illuminates skin for that fresh-morning-dewdrop-on-a-flower-petal sheen.
Formulated in partnership with esthetician Biba de Sousa, whose No List includes another 72 potentially acne-triggering ingredients that we eliminate. -
WHAT IT DOES
The vitamin-rich base replenishes moisture for a dewy glow that lasts beyond makeup
Plant-based squalane locks in hydration, conditions skin and supports elasticity
Olive fruit oil nourishes skin with monounsaturated fatty acids and Vitamin E, a known antioxidant
Phytosterol and amino acid blend help to minimize moisture loss and promote healthy skin barrier function -
OUR STANDARDS
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WHAT IT IS
This tinted flexible pomade shapes and grooms your brows into place for natural, bold arches.
Made with a mineral-based formula to provide flexible, all-day hold that never smudges or flakes. -
WHAT IT DOES
Kaolin clay and mineral pigments build natural-looking color
Tapered precision brush makes it easy to coat every hair -
OUR STANDARDS
Our Standards
Clean at MERIT + EU-Compliant
Vegan + Leaping Bunny-Certified
Sustainability-Focused
All of our products are made with nourishing, skin-loving ingredients that help support the integrity of your skin and leave it looking better long after taking your makeup off.