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The Minimalist
It's not a foundation or a concealer, but it’ll replace both in your makeup bag.
Immediately after use (The Minimalist only):
100% said it has buildable coverage
100% said it feels weightless on skin
100% said it looks natural on skin
100% said it’s easy to apply as foundation and concealer
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Immediately after use (The Minimalist + Great Skin Serum):
100% said my skin looks healthy after using these products
100% said they made my skin look hydrated
97% said they make my skin look smooth
95% said the serum improved the application of The Minimalist
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**In a consumer-perception study on 49 volunteers (ages 20 to 60) across skin types and skin tones measured immediately after application.
After 8 hours of wear (The Minimalist only):
100% said my skin feels comfortable
100% said it looks natural on skin
98% said it creates healthy looking skin
98% said it visibly improves skin texture
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After 8 hours of wear (The Minimalist + Great Skin Serum):
100% said they made my skin look hydrated
100% said they make my skin look healthy
100% said they make my skin look smooth
98% said they make my skin look radiant
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**In a consumer-perception study on 50 volunteers (ages 20 to 60) across skin types and skin tones measured 8-hours after application.
The Shades
How To Use
Our Shade Match Promise
Shade Matching, Made Simple
Our 30-Day Shade Match Promise lets you find your perfect shade — and if the first isn’t quite right, we’ll help you find the one that is.