NOW AVAILABLE IN ALL 8 SHADES

Solo Shadow

A new buildable, cream-to-powder eyeshadow.

Skin Centric Vegan Cruelty Free

Impossible to mess up products designed to meet the reality of your daily routine — this is makeup you can live in.

About Us

The Signature Bag

Reusable, washable, and made to last. Ships free with every first order.

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A shift to minimalist beauty is liberating.
Forbes
A minimalist’s dream.
Vogue
MERIT is a makeup minimalist’s dream.
Allure
MERIT [is] bringing luxury back to minimalism.
Instyle