Introducing

The F/W 2024 Sets

Two limited edition sets for coordinating lips and cheeks.

Bestsellers

The Signature Bag

Reusable, washable, and made to last. Get it free with your first order only at meritbeauty.com

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"Clean beauty that allows women to look like the best version of themselves, not an aspirational version of someone else."
Jenna Rennert | Vogue
A shift to minimalist beauty is liberating.
Forbes
MERIT is a makeup minimalist’s dream.
Allure
MERIT [is] bringing luxury back to minimalism.
Instyle